U.S. Refrigerated Spreads and Dips - Statistics & Facts
Refrigerated dips and spreads mainly comprise hummus, salsa, guacamole and yogurt-based products. These dips and spreads are made for a large variety of uses. They may accompany vegetable sticks or crackers, provide a new flavor for a salad, and serve as an alternative spread on bagels or rolls. Responding to consumer’s lifestyles that include the desire of portability for on-the-go snacking and portion control, more and more dip and spread manufacturers have created new packaging formats.
Within the fresh dip category, hummus was the best-selling sub-category in 2014. The sales trend of the Mediterranean favorite was exceptional over the past decade as a growing number of consumers were looking for a healthy and nutritious spread which is easy to make. The chickpea-based spread comes in a large variety of flavors to cater the gourmet-minded consumers. The ethnic-inspired dip generated U.S. retail sales amounting to almost 700 million U.S. dollars in 2014. The U.S. hummus market is dominated by the top-selling Sabra Dipping Company which controlled about 60.7 percent of the market in 2015. In Canada, Sabra’s award-winning hummus captured about 24 percent of the hummus category.
Plant-based eating is projected to become more and more popular across the board and vegetarian and vegan consumers will be looking for a good source of protein in order to meet their nutritional needs. Industry experts see high potential in Muhammara - a Middle Eastern dip made with peppers, walnuts and pomegranate molasses -, and Greek yogurt-based dips and spreads.
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