Individuals born between 1980 and early 2000s are known as Millennials or Generation Y. One of the distinguishing factors of this generation is that, due to the rapid development of technology in their lifetimes, the internet has become a key part of their daily lives. A February 2019 survey revealed that 48 percent of U.S. adults aged 18 to 29 years were online “almost constantly” and that most of Millennials’ online minutes were via mobile. U.S. Millennials were reported to spend 211 minutes accessing apps or the internet via smartphone per day, compared to only 31 minutes of daily desktop internet usage. During an analysis of smartphone users in the United States, it was found that Millennials unlocked their devices an average of 63 times per day, ranking only behind Gen Z smartphone users with 79 daily unlocks.
In terms of online shopping, Millennials again lead the pack – Millennials have the highest online shopping penetration rate with almost 85 percent of U.S. Millennial online users having made a purchase via any digital channel. Millennials are also more likely to purchase products through social media and to try out other new retail technologies such as visual search or voice commerce via smart speakers.
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In the following 4 chapters, you will quickly find the 40 most important statistics relating to "Internet usage of Millennials in the United States".