The company has a retail customer base of 114.2 million subscribers. Verizon's average monthly churn rate is around 1.26 percent as of 2016. Verizon does not report average revenue per user (ARPU), choosing to focus instead on the metric of average revenue per account (ARPA), and in 2016 Verizon reported an average revenue per account of 144.32 U.S. dollars.
Today Verizon Communications employs approximately 161 thousand people and provides a range of communications, information, and entertainment products and services to consumers, businesses, and government agencies, both in the U.S. wireless and wireline markets. In the wireless segment, AT&T and Verizon continue to tussle for top position, both sitting comfortably above Sprint Corporation and T-Mobile U.S. in terms of revenue. Similarly, in the wireline market, AT&T and Verizon hold the top spots, while CenturyLink holds the third-largest market share.
This success contributes to Verizon being considered one of the most valuable telecom brands globally in 2016. This position is supported by the investment of 2.75 billion U.S. dollars 6that Verizon spent on advertising in 2015.