Verizon Communications is a broadband and telecommunications operator headquartered in New York. It is one of the two largest telecommunications operators in the United States, alongside AT&T Inc., generating around 126 billion U.S. dollars in annual revenue. The company today is the result of a merger of Bell Atlantic and GTE Corporation in 2000, and a joint venture with Vodafone, a British multinational telecommunications company.
Today Verizon Communications employs approximately 161 thousand people and provides a range of communications, information, and entertainment products and services to consumers, businesses, and government agencies, both in the U.S. wireless and wireline markets. In the wireless segment, AT&T and Verizon continue to tussle for top position, both sitting comfortably above Sprint Corporation and T-Mobile U.S. in terms of revenue. Similarly, in the wireline market, AT&T and Verizon hold the top spots, while CenturyLink holds the third-largest market share.
This success contributes to Verizon being considered one of the most valuable telecom brands globally in 2016. This position is supported by the investment of 2.75 billion U.S. dollars 6that Verizon spent on advertising in 2015.
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