The company has a retail customer base of 116.26 million subscribers. Verizon's average monthly churn rate is around 1.25 percent as of 2017. Verizon does not report average revenue per user (ARPU), choosing to focus instead on the metric of average revenue per account (ARPA), and in 2017 Verizon reported an average revenue per account of 135.99 U.S. dollars.
Today Verizon Communications employs approximately 155.4 thousand people and provides a range of communications, information, and entertainment products and services to consumers, businesses, and government agencies, both in the U.S. wireless and wireline markets. In the wireless segment, AT&T and Verizon continue to tussle for top position, both sitting comfortably above Sprint Corporation and T-Mobile U.S. in terms of revenue. Similarly, in the wireline market, AT&T and Verizon hold the top spots, while CenturyLink holds the third-largest market share. This success contributes to Verizon being considered one of the most valuable telecom brands globally in 2017.