Social media usage in the United Kingdom (UK) - Statistics & Facts
Key insights
- Active social media users in the UK
- 57.1m
Detailed statistics
Active social media users in the United Kingdom (UK) 2024
- Social media penetration in the UK
- 91.17%
Detailed statistics
UK: social media penetration 2019-2028
- Leading social network platform in the UK by reach
Detailed statistics
Leading social networks in the United Kingdom (UK) 2023, by reach
Editor’s Picks Current statistics on this topic
Current statistics on this topic
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Overview
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Premium Statistic
Active social media users in the United Kingdom (UK) 2024
Active social media users in the United Kingdom (UK) 2024
Active social media audience in the United Kingdom (UK) in January 2024
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Premium Statistic
UK: social media penetration 2019-2028
UK: social media penetration 2019-2028
Social network user penetration in the United Kingdom (UK) from 2019 to 2028
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Basic Statistic
Leading social networks in the United Kingdom (UK) 2023, by reach
Leading social networks in the United Kingdom (UK) 2023, by reach
Most popular social media platforms in the United Kingdom (UK) as of the third quarter 2023, by usage reach
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Leading social networks in the UK 2023, by market share
Leading social networks in the UK 2023, by market share
Most popular social networks in the United Kingdom (UK) as of June 2023, by share of visits
Benchmarks
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Most used social media platforms by type in the UK 2023
Most used social media platforms by type in the UK 2023
Most used social media platforms by type in the UK as of December 2023
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UK: favorite social networks Q3 2023
UK: favorite social networks Q3 2023
Favorite social media platforms among internet users in the United Kingdom (UK) as of 3rd quarter 2023
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UK daily engagement on selected social media apps 2019-2024
UK daily engagement on selected social media apps 2019-2024
Average daily time spent in the United Kingdom (UK) on leading social media apps from 2019 to 2024 (in hours.minutes)
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Leading social networks used for news in the UK 2023
Leading social networks used for news in the UK 2023
Leading social networks used weekly for news in the United Kingdom as of February 2023
Demographics
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Demographics
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UK: social media users 2023, by gender
UK: social media users 2023, by gender
Distribution of social network users in the United Kingdom as of June 2023, by gender
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UK: social media users 2023, by age group
UK: social media users 2023, by age group
Distribution of social network users in the United Kingdom as of June 2023, by age group
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UK: social media users 2023, by generation
UK: social media users 2023, by generation
Share of social network users in the United Kingdom as of June 2023, by generation
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UK: social media users 2023, by education
UK: social media users 2023, by education
Distribution of social network users in the United Kingdom as of June 2023, by education
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UK: social media users 2023, by income
UK: social media users 2023, by income
Distribution of social network users in the United Kingdom as of June 2023, by income
Spotlight: Gen Z on social media
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- Premium Statistic UK: most used online websites and apps for children and teens 2023
- Premium Statistic UK: teen Facebook, Messenger, and Instagram users 2023
- Premium Statistic Daily social media usage among Gen Z users in the UK 2022, by platform
- Premium Statistic Social media usage among Gen Z users in the UK 2022, by frequency
- Premium Statistic Social media usage among Gen Z users in the UK 2022, by time spent
- Premium Statistic Social media usage among Gen Z users in the UK 2022, by reason
- Premium Statistic Most popular daily digital and media activities for Gen Z users in the UK in 2022
Spotlight: Gen Z on social media
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UK: most used online websites and apps for children and teens 2023
UK: most used online websites and apps for children and teens 2023
Most used online platforms among children in the United Kingdom (UK) as of November 2022
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UK: teen Facebook, Messenger, and Instagram users 2023
UK: teen Facebook, Messenger, and Instagram users 2023
Number of teen users of Facebook, Messenger, and Instagram in the United Kingdom (UK) as of June 2023 (in 1,000s)
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Daily social media usage among Gen Z users in the UK 2022, by platform
Daily social media usage among Gen Z users in the UK 2022, by platform
Share of Gen Z users in the United Kingdom engaging with selected social media platforms daily in October 2022
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Social media usage among Gen Z users in the UK 2022, by frequency
Social media usage among Gen Z users in the UK 2022, by frequency
Share of Gen Z users in the United Kingdom engaging with selected social media platforms in October 2022, by frequency
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Social media usage among Gen Z users in the UK 2022, by time spent
Social media usage among Gen Z users in the UK 2022, by time spent
Share of Gen Z users in the United Kingdom engaging with selected social media platforms in October 2022, by time spent
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Social media usage among Gen Z users in the UK 2022, by reason
Social media usage among Gen Z users in the UK 2022, by reason
Share of Gen Z users in the United Kingdom engaging with selected social media platforms in October 2022, by reason
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Most popular daily digital and media activities for Gen Z users in the UK in 2022
Most popular daily digital and media activities for Gen Z users in the UK in 2022
Leading daily digital and media activities among Gen Z users in the United Kingdom in October 2022
Usage
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- Premium Statistic Most common social media activities in the UK 2023
- Premium Statistic Social network usage by frequency in the UK 2023
- Premium Statistic Social network usage by brand in the UK 2023
- Premium Statistic Most used websites and online services by type in the UK 2023
- Premium Statistic Most used smartphone apps by type in the UK 2023
- Premium Statistic News source use in the United Kingdom (UK) 2022
- Premium Statistic Most used news sources in the UK 2018-2023
- Premium Statistic UK monthly time spent on select social apps 2023
- Premium Statistic UK yearly growth in monthly time spent using social media apps on Android 2022
Usage
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Most common social media activities in the UK 2023
Most common social media activities in the UK 2023
Most common social media activities in the UK as of December 2023
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Social network usage by frequency in the UK 2023
Social network usage by frequency in the UK 2023
Social network usage by frequency in the UK as of December 2023
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Social network usage by brand in the UK 2023
Social network usage by brand in the UK 2023
Social network usage by brand in the UK as of December 2023
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Most used websites and online services by type in the UK 2023
Most used websites and online services by type in the UK 2023
Most used websites and online services by type in the UK as of December 2023
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Most used smartphone apps by type in the UK 2023
Most used smartphone apps by type in the UK 2023
Most used smartphone apps by type in the UK as of December 2023
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News source use in the United Kingdom (UK) 2022
News source use in the United Kingdom (UK) 2022
Most used news sources in the United Kingdom (UK) as of March 2022
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Most used news sources in the UK 2018-2023
Most used news sources in the UK 2018-2023
Leading news sources in the United Kingdom (UK) from 2018 to 2023
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UK monthly time spent on select social apps 2023
UK monthly time spent on select social apps 2023
Average monthly time spent on selected social media apps in the United Kingdom (UK) in 2023 (in hours.minutes)
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UK yearly growth in monthly time spent using social media apps on Android 2022
UK yearly growth in monthly time spent using social media apps on Android 2022
Year-over-year growth in monthly hours spent on social media and communication apps on Android in the United Kingdom (UK) in 2022
Facebook
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- Premium Statistic Meta audiences in the United Kingdom 2024, by age and gender
- Premium Statistic UK: number of Facebook users 2018-2027
- Premium Statistic UK: Facebook usage penetration 2018-2027
- Premium Statistic UK: Facebook audience 2024, by gender
- Premium Statistic UK: Facebook users 2024, by age and gender
- Premium Statistic UK: teenage Facebook users 2023, by gender
- Premium Statistic Facebook: share of social network website visits in the UK 2023
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Meta audiences in the United Kingdom 2024, by age and gender
Meta audiences in the United Kingdom 2024, by age and gender
Meta Platforms audiences in the United Kingdom (UK) in January 2024, by age group and gender
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UK: number of Facebook users 2018-2027
UK: number of Facebook users 2018-2027
Number of Facebook users in the United Kingdom (UK) from 2018 to 2027 (in millions)
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UK: Facebook usage penetration 2018-2027
UK: Facebook usage penetration 2018-2027
Facebook usage penetration in United Kingdom (UK) from 2018 to 2027
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UK: Facebook audience 2024, by gender
UK: Facebook audience 2024, by gender
Distribution of Facebook users in the United Kingdom (UK) as of January 2024, by gender
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UK: Facebook users 2024, by age and gender
UK: Facebook users 2024, by age and gender
Share of Facebook users in the United Kingdom (UK) as of January 2024, by age group and gender
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UK: teenage Facebook users 2023, by gender
UK: teenage Facebook users 2023, by gender
Number of Facebook users in the United Kingdom (UK) between the ages of 13 and 17 years as of January 2023, by gender (in 1,000s)
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Facebook: share of social network website visits in the UK 2023
Facebook: share of social network website visits in the UK 2023
Social network web visit share held by Facebook in the United Kingdom (UK) from January 2015 to June 2023
TikTok
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- Premium Statistic Number of TikTok users in the UK forecast 2020-2024
- Premium Statistic TikTok MAU in the UK 2020-2022
- Premium Statistic Time spent on TikTok in the UK forecast 2019-2024
- Basic Statistic UK most popular TikTok videos 2023, by views
- Basic Statistic Leading new TikTok creators in the UK 2023, by number of followers
- Basic Statistic Leading activists on TikTok in the UK 2023, by number of followers
TikTok
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Number of TikTok users in the UK forecast 2020-2024
Number of TikTok users in the UK forecast 2020-2024
Number of TikTok users forecast in the United Kingdom (UK) from 2020 to 2024 (in million users)
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TikTok MAU in the UK 2020-2022
TikTok MAU in the UK 2020-2022
Monthly active users (MAU) of the TikTok app in the United Kingdom (UK) from January 2020 to January 2022 (in 1,000s)
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Premium Statistic
Time spent on TikTok in the UK forecast 2019-2024
Time spent on TikTok in the UK forecast 2019-2024
Average minutes per day spent on TikTok forecast in the United Kingdom (UK) from 2019 to 2023
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Basic Statistic
UK most popular TikTok videos 2023, by views
UK most popular TikTok videos 2023, by views
Most popular TikTok videos in the United Kingdom in 2023, by views (in millions)
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Basic Statistic
Leading new TikTok creators in the UK 2023, by number of followers
Leading new TikTok creators in the UK 2023, by number of followers
Most popular emerging TikTok creators in the United Kingdom in 2023, by number of followers (in 1,000s)
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Basic Statistic
Leading activists on TikTok in the UK 2023, by number of followers
Leading activists on TikTok in the UK 2023, by number of followers
Most popular online educators and activists on TikTok in the United Kingdom in 2023, by number of followers (in 1,000s)
Instagram
5
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Instagram users in the United Kingdom 2019-2028
Instagram users in the United Kingdom 2019-2028
Number of Instagram users in the United Kingdom from 2019 to 2028 (in millions)
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UK: monthly Instagram users 2018-2024
UK: monthly Instagram users 2018-2024
Number of Instagram users in the United Kingdom (UK) from September 2018 to January 2024 (in 1,000s)
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UK: Instagram users 2024, by age group
UK: Instagram users 2024, by age group
Distribution of Instagram users in the United Kingdom (UK) as of January 2024, by age group
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Basic Statistic
UK: Instagram audience 2024, by gender
UK: Instagram audience 2024, by gender
Distribution of Instagram users in the United Kingdom (UK) as of January 2024, by gender
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Premium Statistic
UK: teenage Instagram users 2023, by gender
UK: teenage Instagram users 2023, by gender
Number of Instagram users in the United Kingdom (UK) between the ages of 13 and 17 years as of June 2023, by gender (in 1,000s)
Other major social media platforms
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- Basic Statistic UK: number of Snapchat users 2024
- Basic Statistic UK: Snapchat audience reach 2024
- Basic Statistic Snapchat: distribution of audiences in the UK 2024, by gender
- Premium Statistic Number of LinkedIn users in the United Kingdom 2019-2028
- Premium Statistic UK: LinkedIn users 2024, by gender
- Premium Statistic UK: LinkedIn users 2024, by age group
- Premium Statistic Twitter users in the United Kingdom 2019-2028
- Premium Statistic Twitter: share of social network website visits in the UK 2016-2023
- Premium Statistic Pinterest users in the United Kingdom 2019-2028
- Basic Statistic Pinterest: distribution of audiences in the UK 2024, by gender
- Premium Statistic Pinterest: share of social network visits in the (UK) 2015-2023
Other major social media platforms
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Basic Statistic
UK: number of Snapchat users 2024
UK: number of Snapchat users 2024
Number of Snapchat users in the United Kingdom (UK) from 2020 to 2024 (in millions)
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Basic Statistic
UK: Snapchat audience reach 2024
UK: Snapchat audience reach 2024
Snapchat penetration rate in the United Kingdom (UK) from 2020 to 2024
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Basic Statistic
Snapchat: distribution of audiences in the UK 2024, by gender
Snapchat: distribution of audiences in the UK 2024, by gender
Distribution of Snapchat users in the United Kingdom (UK) as of January 2024, by gender
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Premium Statistic
Number of LinkedIn users in the United Kingdom 2019-2028
Number of LinkedIn users in the United Kingdom 2019-2028
Number of LinkedIn users in the United Kingdom from 2019 to 2028 (in millions)
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UK: LinkedIn users 2024, by gender
UK: LinkedIn users 2024, by gender
Distribution of LinkedIn users in the United Kingdom (UK) as of January 2024, by gender
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UK: LinkedIn users 2024, by age group
UK: LinkedIn users 2024, by age group
Share of LinkedIn users in the United Kingdom (UK) as of January 2024, by age group
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Twitter users in the United Kingdom 2019-2028
Twitter users in the United Kingdom 2019-2028
Number of Twitter users in the United Kingdom from 2019 to 2028 (in millions)
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Premium Statistic
Twitter: share of social network website visits in the UK 2016-2023
Twitter: share of social network website visits in the UK 2016-2023
Social network web visit share held by Twitter in the United Kingdom (UK) from April 2016 to June 2023
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Pinterest users in the United Kingdom 2019-2028
Pinterest users in the United Kingdom 2019-2028
Number of Pinterest users in the United Kingdom from 2019 to 2028 (in millions)
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Basic Statistic
Pinterest: distribution of audiences in the UK 2024, by gender
Pinterest: distribution of audiences in the UK 2024, by gender
Distribution of Pinterest users in the United Kingdom (UK) as of January 2024, by gender
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Premium Statistic
Pinterest: share of social network visits in the (UK) 2015-2023
Pinterest: share of social network visits in the (UK) 2015-2023
Social network web visit share held by Pinterest in the United Kingdom (UK) from April 2015 to June 2023
Social media brand profiles
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- Basic Statistic Most well-known social networks in the UK 2023
- Premium Statistic Facebook brand profile in the UK 2023
- Premium Statistic Instagram brand profile in the UK 2023
- Premium Statistic TikTok brand profile in the UK 2023
- Premium Statistic Twitter brand profile in the UK 2023
- Premium Statistic LinkedIn brand profile in the UK 2023
- Premium Statistic Pinterest brand profile in the UK 2023
- Premium Statistic Reddit brand profile in the UK 2023
- Premium Statistic Snapchat brand profile in the UK 2023
Social media brand profiles
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Basic Statistic
Most well-known social networks in the UK 2023
Most well-known social networks in the UK 2023
Leading social networks ranked by brand awareness in the United Kingdom in 2023
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Premium Statistic
Facebook brand profile in the UK 2023
Facebook brand profile in the UK 2023
Facebook brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2023
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Instagram brand profile in the UK 2023
Instagram brand profile in the UK 2023
Instagram brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2023
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TikTok brand profile in the UK 2023
TikTok brand profile in the UK 2023
TikTok brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2023
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Twitter brand profile in the UK 2023
Twitter brand profile in the UK 2023
Twitter brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2023
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LinkedIn brand profile in the UK 2023
LinkedIn brand profile in the UK 2023
LinkedIn brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2023
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Pinterest brand profile in the UK 2023
Pinterest brand profile in the UK 2023
Pinterest brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2023
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Reddit brand profile in the UK 2023
Reddit brand profile in the UK 2023
Reddit brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2023
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Snapchat brand profile in the UK 2023
Snapchat brand profile in the UK 2023
Snapchat brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2023
Marketing
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- Premium Statistic Digital Market Outlook: social media advertising spending in European countries 2022
- Premium Statistic Leading B2C marketing channels in the UK 2022
- Premium Statistic Share of social in marketing budgets in the UK 2023
- Basic Statistic Likeliness of paying attention to social media ads in Great Britain 2022
- Premium Statistic Contribution of social media marketing to companies' performance in the UK 2022
Marketing
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Premium Statistic
Digital Market Outlook: social media advertising spending in European countries 2022
Digital Market Outlook: social media advertising spending in European countries 2022
Social media advertising spending in selected countries in Europe in 2022 (in million U.S. dollars)
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Leading B2C marketing channels in the UK 2022
Leading B2C marketing channels in the UK 2022
Primary marketing channels of business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022
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Share of social in marketing budgets in the UK 2023
Share of social in marketing budgets in the UK 2023
Share of social in marketing budgets in the United Kingdom (UK) as of February 2023
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Basic Statistic
Likeliness of paying attention to social media ads in Great Britain 2022
Likeliness of paying attention to social media ads in Great Britain 2022
Share of adults likely to pay attention to social media advertising in Great Britain as of January 2022
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Premium Statistic
Contribution of social media marketing to companies' performance in the UK 2022
Contribution of social media marketing to companies' performance in the UK 2022
Contribution of social media marketing to the performance of companies in the United Kingdom (UK) in 2022
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