The number of people who watched UFC pay-per-view events in the United States peaked in 2012. It has since fluctuated and shows a similar curve as the number of people in the United States who watched any UFC fight on TV. An overall increase of media interest for the UFC can be seen in the number of internet users who visited UFC.com, as well as in the amount of UFC TV coverage on ESPN Sportcenter.
The revenue of the UFC reached 609 million U.S. dollars in 2015, and when broken down, it shows that the primary source of revenue consisted of content sales, of which residential pay-per-view sales made up 42 percent. The average price of a UFC pay-per-view increased from around 30 U.S. dollars in 2004 to around 52 U.S. dollars in 2014.