Ultimate Fighting Championship (UFC) - Statistics & Facts

The Ultimate Fighting Championship (UFC), owned by William Morris Endeavor and presided over by Dana White, is a mixed martial arts promotion company which hosts events worldwide since November 12, 1993. The company's brand value has drastically improved in recent years, having increased by 335 percent in a single year, which relates to the sport having gained popularity caused in part by interest in specific star fighters such as Conor McGregor or Ronda Rousey. The rematch between Conor McGregor and Nate Diaz at UFC 202 on August 20, 2016 pulled in an all time high among the leading buy-rates of UFC pay-per-view events with a total of 1.65 million pay-per-view buys.

The number of people who watched UFC pay-per-view events in the United States peaked in 2012. It has since fluctuated and shows a similar curve as the number of people in the United States who watched any UFC fight on TV. An overall increase of media interest for the UFC can be seen in the number of internet users who visited UFC.com, as well as in the amount of UFC TV coverage on ESPN Sportcenter.

The revenue of the UFC reached 609 million U.S. dollars in 2015, and when broken down, it shows that the primary source of revenue consisted of content sales, of which residential pay-per-view sales made up 42 percent. The average price of a UFC pay-per-view increased from around 30 U.S. dollars in 2004 to around 52 U.S. dollars in 2014.



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