Cutting the chord: connectivity and mobile usage trends in CanadaAt the end of 2020, Canada counted 47.78 million mobile broadband subscriptions. By 2025, Canada is expected to report a 45 percent adoption rate of 5G mobile connections, which are projected to account to 45 percent of all mobile connections in the country.
The number of mobile subscribers in Canada has steadily increased over the last few years. In 2020, more than 33 million Canadians were subscribed to wireless services from leading mobile service providers such as Bell Mobility, Rogers Wireless, or TELUS Mobility, marking a record year in subscriptions for most Canadian mobile telecommunications companies and a further step away from landline telephone usage. Canadians are also going wireless to browse the web: Mobile internet user penetration in Canada currently stands at an all-time high of 88.54 percent, and this gradual switch from desktop to mobile is increasingly showing in Canada’s distribution of online traffic.
What are the most popular mobile activities in Canada?According to a 2020 survey of Canadians, the majority of respondents reported spending 20 hours or less weekly online via their mobile devices. In line with North American and global digital trends, e-mail and social media usage are the leading mobile internet activities in Canada. Canada’s social media usage has seen particularly fast growth rates in recent years, as the ever-increasing selection of available apps and platforms continues to excite and engage online users of many ages.
Mobile app usage in CanadaAccording to the most recent Statista Global Consumer Survey, internet browser apps and e-mail services were the most commonly used app categories in Canada. Social media and gaming were also among the most used app categories in the country, with an August 2021 penetration rate of 56 percent and 45 percent among smartphone users, respectively.
In July 2021, several mobile games were among the most downloaded apps from users in Canada. While clash game Count Master was the most downloaded app for Android users in Canada, iPhone users downloaded the mobile game Fidget Trading 3D approximately 452 thousand times, making it the second most popular app after social video platform TikTok.