London theatreland or the West End is the area of central London with the highest concentration of commercial theatres. Along with Broadway in New York, it is one of the most popular theatre districts for English speaking performances in the world. Musicals are the most popular form of theatre, recording the highest attendance figures for performances in London. In 2016, box office revenues from London musicals valued 401 million British pounds.
The arts and cultural industries in England receive public funding through Arts Council England. Theatre is among the most subsidized art forms in England, although subsidized theatre organizations mostly generate the majority of their income through their own trading activities. For example the Royal National Theatre, one of the most publically funded theatres in the UK, also earns substantial revenues through box office sales. Paid attendance at the National Theatre amounted to 2.3 million in 2015/16.
Despite competition from other forms of entertainment, theatre and performing arts attendance remains relatively stable. According to a 2015/16 participation survey, around 22 percent of adults in England had attended a play and 21 percent a musical in the last 12 months. Of theatergoers, 35 percent had been to a show three or more times in the last year.
In terms of rehearsing and performing, participation in theatre activities in England is extremely low. Children tend to take part in theatre activities much more than adults, although participation among 5 to 10-year-olds has been declining. Over double the number of older children were recorded as participating in theatre, possibly influenced by the inclusion of drama activities undertaken at school.