There are many types of baby food on the market, but the most popular type is bottled food, which has a market share of 52.5 percent in Europe. The second most popular type of baby food are baby cereals, with a market share of 27.2 percent. The most popular company in Europe for these baby food products is Hipp GmbH & Co Vertrieb KG, which holds 43.1 percent of the overall baby food market. 26 percent of European consumers feel that they pick baby food brands based on the cost of the item.
Breastfeeding is the most popular way to feed a newborn baby, with 80 percent of new mothers in the Netherlands saying this is their preferred method. When the baby gets older, many mothers switch to baby milk. The largest market for baby milk is once again Germany, with a market value of 676 million euros.
One of the most popular stores for buying baby products in the United Kingdom is Mothercare. This chain has spread and grown throughout Europe and is now trying to enter Indian markets. It is the largest of its kind in the UK. Mothercare’s annual revenue reached 459.7 million British pounds in the 2015-2016 period in the UK market. However, the company is starting to lose traction in the UK market, with their total number of stores decreasing year over year. In 2016, there were 170 stores, compared to 373 in 2011.