Companies and social media in Italy - Statistics & Facts

Social media is a key point when talking about company communication and Italian firms too are following this trend, building their online presence using social networking tools. As it is worldwide, Facebook is the leading social network in Italy, followed by Twitter and Pinterest. Looking at the distribution of Facebook users in Italy, 52 percent are males while female users make up 48 percent.

Government entities are interested in utilizing Facebook too. In fact the share of government entities using it is quite high regardless of the entity, whether national, regional or local. Additionally, local cities are implementing their own social media strategies. For instance, as of March 2015, the city of Milan counted more than 40,000 Facebook likes, showing how social media can help ease communication between public authorities and citizens.

Associations, political parties and non-profit organizations also confirm using Facebook as a communication tool, with usage highest at 62.4 percent, followed by usage of Twitter and YouTube at over 40 percent respectively. Regarding companies, luxury good firms, IT firms and other big firms report to use more than one social media platform.

Social media is also a useful tool to increase customer fidelity, increase brand awareness and promote marketing campaigns. Respondents reported that they discovered the presence of brands on Snapchat via other social media channels. A good social media presence gives users the possibility to interact with brands and to expect exclusive content, previews and discounts. Overall, social media is a great tool to reach more customers and figures confirm this trend. In fact the number of social network users in Italy is expected to reach 26 millions by 2021.

Interesting statistics

In the following 7 chapters, you will quickly find the 41 most important statistics relating to "Companies and social media in Italy".

Social media usage of companies in Italy

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!

Important key figures

The most important key figures provide you with a compact summary of the topic of "Companies and social media in Italy" and take you straight to the corresponding statistics.

Facebook usage among firms

Twitter usage among Italian cities


Get in touch with us. We are happy to help.

Statista Locations
ContactEsther Shaulova
Esther Shaulova
Operations Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

ContactZiyan Zhang
Ziyan Zhang
Customer Relations– Contact (Asia)

Mon - Fri, 11:30am - 10pm (IST)

ContactLodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

ContactCatalina Rodriguez
Catalina Rodriguez
Key Account Manager - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)