The cleaning products category encompasses a wide range of products, from all-purpose cleaners to more specialized goods such as laundry care and drain cleaners. There is a wide variety of brands to be found on the market, each with its own special qualities and purposes. The result is a competitive environment for the companies which manufacture and market cleaning products.
The European cleaning products market
The household cleaning and hygiene products market in the EU has grown in recent years to be worth over 30 billion euros. Looking at different product groups, laundry care products made up almost 50 percent of the total market value. Surface care products were the second most valuable market segment, followed by dish washing and maintenance products. Germany is home to the largest home and laundry care market in Europe, with a value of around 5.18 billion U.S. dollars. The UK and France follow in second and third place.
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In the following 5 chapters, you will quickly find the 28 most important statistics relating to "Cleaning products industry in Europe".