For smartphones, the two most common mobile OS have been Android and Apple iOS for the past few years. As of August 2017, Android had a market share of around 49 percent. As of May 2017, iOS had a market share of approximately 49 percent as well. Blackberry OS and the Windows Phone have not been so successful. In 2015, the age profile of smartphone users showed that from the age of 25 years onwards, as the age groups progressed each one became less likely to purchase an Apple iOS. In other words, the older the user, the less likely they are to purchase an Apple iOS.
The market share for tablet devices' OS is similar in terms of the two leaders on the market. However, Apple iOS definitely dominates this market on its own with an approximate market share of 76 percent as of the second quarter 2017. When breaking down the age profile of tablet users, it was clear that in 2015 the majority of Apple iOS users were between the ages of 25 and 34, whereas the majority of Android users were 55 years of age or older. The gender profile showed that women preferred the Apple iOS and men Android.