Mobile operating system market in the United Kingdom (UK) - Statistics & Facts

Published by S. O'Dea, Sep 25, 2018
The mobile operating system (mobile OS) refers to the OS in phones, tablets, smartwatches, or other mobile devices. Laptops or notebooks are not included in this category because these OS were originally designed for desktops and are therefore not considered mobile.

For smartphones, the two most common mobile OS have been Android and Apple iOS for the past few years. As of August 2017, Android had a market share of around 49 percent. As of May 2017, iOS had a market share of approximately 49 percent as well. Blackberry OS and the Windows Phone have not been so successful. In 2015, the age profile of smartphone users showed that from the age of 25 years onwards, as the age groups progressed each one became less likely to purchase an Apple iOS. In other words, the older the user, the less likely they are to purchase an Apple iOS.

The market share for tablet devices' OS is similar in terms of the two leaders on the market. However, Apple iOS definitely dominates this market on its own with an approximate market share of 76 percent as of the second quarter 2017. When breaking down the age profile of tablet users, it was clear that in 2015 the majority of Apple iOS users were between the ages of 25 and 34, whereas the majority of Android users were 55 years of age or older. The gender profile showed that women preferred the Apple iOS and men Android.

Interesting statistics

In the following 3 chapters, you will quickly find the 22 most important statistics relating to "Mobile operating system market in the United Kingdom (UK)".

Mobile operating system market in the United Kingdom

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!
TOP SELLER

Important key figures

The most important key figures provide you with a compact summary of the topic of "Mobile operating system market in the United Kingdom (UK)" and take you straight to the corresponding statistics.

Tablets

Any more questions?

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!

Get in touch with us quickly and easily.
We are happy to help!

Do you still have questions?

Feel free to contact us anytime using our contact form or visit our FAQ page.