Kantar Worldpanel is a leading marketing research company that covers consumer data in more than 130 FMCG markets. In South Korea, Kantar Worldpanel has the biggest household panel in the country (Worldpanel) and the first online panel in the world consisting of female consumers (Worldpanel Beauty). Representing the whole nation, both panels have been tracked their consumption based on actual purchase records since 1999 and 2005 respectively.
Established in 2008, Statista has become one of the major statistics companies on the Internet with at least a million registered users. At Statista, over 450 statisticians, database experts, analysts and editors work in a team to offer clients a practical tool for researching quantitative data and related information.
Together with Kantar Worldpanel South Korea, Statista has added a wide range of consumer data on South Korea to its statistical database. This includes major FMCG categories such as food and beverage, confectionary and snacks, household products, pet food and accessories, toiletries, cosmetics, and apparel.