South Korean Consumer Data from Kantar Worldpanel - Statistics & Facts

Kantar Worldpanel and Statista have teamed up to provide you with the latest data on the South Korean FMCG market.

Kantar Worldpanel is a leading marketing research company that covers consumer data in more than 130 FMCG markets. In South Korea, Kantar Worldpanel has the biggest household panel in the country (Worldpanel) and the first online panel in the world consisting of female consumers (Worldpanel Beauty). Representing the whole nation, both panels have been tracked their consumption based on actual purchase records since 1999 and 2005 respectively.

Established in 2008, Statista has become one of the major statistics companies on the Internet with at least a million registered users. At Statista, over 450 statisticians, database experts, analysts and editors work in a team to offer clients a practical tool for researching quantitative data and related information.

Together with Kantar Worldpanel South Korea, Statista has added a wide range of consumer data on South Korea to its statistical database. This includes major FMCG categories such as food and beverage, confectionary and snacks, household products, pet food and accessories, toiletries, cosmetics, and apparel.

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South Korean FMCG market - Important statistics

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Instant cup noodle recent consumption South Korea 2017
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Instant cup noodle eating frequency South Korea 2017
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Probiotic yoghurt recent consumption South Korea 2017
Instant soup brand recent consumption South Korea 2017
Snacking frequency in South Korea 2017
Most used fabric conditioner brands South Korea 2017
Most used low-sugar fruit juice & traditional drink brands South Korea 2017
Casual clothes purchase frequency South Korea 2017
Toothpaste recent purchase South Korea 2017
Outdoor clothes brand recent purchase South Korea 2017
Jeans recent purchase South Korea 2017
Shampoo & rinse recent purchase South Korea 2017
Chocolate brand recent consumption 2017
Rtd tea drinking frequency South Korea 2017
Tomato ketchup eating frequency South Korea 2017
Cereal recent purchase in South Korea 2017
Top-of-mind soju brands South Korea 2017
Beer brand recent consumption South Korea 2017
Perfume recent consumption South Korea 2017
Rtd fruit juice recent consumption South Korea 2017
Most used mayonnaise brands South Korea 2017
Sportswear purchase frequency South Korea 2017
Retort pouch recent purchase South Korea 2017
Rtd vegetable juice brand recent consumption South Korea 2017
Fizzy soft drink brands used in South Korea 2017
Fizzy soft drink consumption frequency South Korea 2017
Potato chip recent consumption South Korea 2017
Low alcohol liquor recent consumption South Korea 2017
Air freshener recent consumption South Korea 2017
Rtd coffee recent consumption South Korea 2017
Low alcohol liquor drinking frequency South Korea 2017
Shaving foam brand recent consumption South Korea 2017
Hair dye recent purchase South Korea 2017
Cleansing product brand recent consumption South Korea 2017
Perfume brand recent consumption South Korea 2017
Kimchi eating frequency South Korea 2017
Top-of-mind air freshener brands South Korea 2017
Most used regular yoghurt brands South Korea 2017
Fabric conditioner use frequency South Korea 2017
Most used flavored water brands South Korea 2017
Top-of-mind women's cosmetics brands South Korea 2017
Rtd fruit juice drinking frequency South Korea 2017
Rtd vegetable juice drinking frequency South Korea 2017
Depilatory brands used in South Korea 2017
Car air freshener recent consumption South Korea 2017
Soju recent consumption South Korea 2017
Canned ham brands used in South Korea 2017
Regular yoghurt recent purchase South Korea 2017
Most used rtd vegetable juice brands South Korea 2017
Instant coffee top-of-mind brands South Korea 2017
Low alcohol liquor brand recent consumption South Korea 2017
Bottled mineral water recent purchase South Korea 2017
Tomato ketchup recent purchase South Korea 2017
Soda pop drinking frequency South Korea 2017
Multipurpose detergent recent purchase South Korea 2017
Dishwasher detergent using frequency South Korea 2017
Sanitary napkin brand recent use South Korea 2017
Potato chip recent purchase South Korea 2017
Most used retort pouch brands South Korea 2017
Shaving foam recent consumption South Korea 2017
Most used canned ham brands South Korea 2017
Basic cosmetics frequency of use South Korea 2017
Casual clothes brand recent purchase 2017
Snack recent consumption South Korea 2017
Frequency of using hair care services South Korea 2017
Retort pouch consumption frequency South Korea 2017
Teenage cosmetics brand recent consumption South Korea 2017
Most used instant cup noodle brands South Korea 2017
Most used instant coffee brands South Korea 2017
Dumpling recent consumption in South Korea 2017
Family-size icecream recent purchase South Korea 2017
Cleansing product frequency of use South Korea 2017
Laundry detergent recent consumption South Korea 2017
Toothbrush recent purchase South Korea 2017
Instant rice recent brand consumption South Korea 2017
Soju drinking frequency South Korea 2017
Handwash recent consumption South Korea 2017
Canned ham recent consumption South Korea 2017
Milk recent consumption South Korea 2017
Basic cosmetics brand recent consumption South Korea 2017
Flavored milk recent purchase South Korea 2017
Most used multipurpose detergent brands South Korea 2017
Most used instant noodle brands South Korea 2017
Instant noodle recent purchase South Korea 2017
Top-of-mind probiotic yoghurt brands South Korea 2017
Beauty cream frequency of use South Korea 2017
Pie recent purchase South Korea 2017
Cola brand consumption South Korea 2017
Sports & ion drink consumption frequency South Korea 2017
Sports & ion drink recent purchase South Korea 2017
Flavored milk brand recent consumption South Korea 2017
Body wash recent consumption South Korea 2017
Icecream bar brand recent consumption South Korea 2017
Chocolate eating frequency South Korea 2017
Most used tofu brands South Korea 2017
Instant noodle brand recent consumption South Korea 2017
Tofu recent consumption South Korea 2017
Makgeolli recent consumption South Korea 2017
Chewing gum recent purchase South Korea 2017
Alcoholic drink consumption by location South Korea 2017
Laundry detergent using frequency South Korea 2017
Canned ham top-of-mind brands South Korea 2017
Potato chip brand recent consumption South Korea 2017
Sports & ion drink brands used in South Korea 2017
Low-sugar fruit juice & traditional drink consumption frequency South Korea 2017
Hairstyling product frequency of use South Korea 2017
Wine drinking frequency South Korea 2017
Wine recent consumption South Korea 2017
Biscuit & cookie recent consumption South Korea 2017
Icecream cone/sand/cup recent purchase South Korea 2017
Icecream bar recent purchase South Korea 2017
Cheese recent purchase South Korea 2017
Most used laundry detergent brands South Korea 2017
Toilet soap recent purchase South Korea 2017
Salad dressing recent consumption South Korea 2017
Most used rtd tea brands South Korea 2017
Top-of-mind electric razor brands South Korea 2017
Most used spirits brands South Korea 2017
Functional beverage brand recent consumption South Korea 2017
Face color cosmetics frequency of use South Korea 2017
Instant rice recent consumption South Korea 2017
Recent smoking experience South Korea 2017
Most used dishwasher detergent brands South Korea 2017
Most used cereal brands South Korea 2017
Average daily cigarette consumption per smoker South Korea 2017
Cheese eating frequency South Korea 2017
Top-of-mind beer brands South Korea 2017
Rtd coffee drinking frequency South Korea 2017
Deodorizer brand recent consumption South Korea 2017
Electric toothbrush brand recent use South Korea 2017
Most used kimchi brands South Korea 2017
Spirits brand recent consumption 2017
Weaning food recent purchase South Korea 2017
Teenage cosmetics recent consumption South Korea 2017
Top-of-mind outdoor product brands South Korea 2017
Icecream bar recent consumption South Korea 2017
Flavored water drinking frequency South Korea 2017
Cleansing product recent consumption South Korea 2017
Milk drinking frequency South Korea 2017
Instant soup recent purchase South Korea 2017
Most used deodorizer brands South Korea 2017
Tofu recent purchase South Korea 2017
Sanitary napkin recent purchase South Korea 2017
Soda pop recent consumption South Korea 2017
Pie brand recent consumption South Korea 2017
Car air freshener brand recent consumption South Korea 2017
Kids' beverage recent purchase South Korea 2017
Whiskey drinking frequency South Korea 2017
Soy milk drinking frequency South Korea 2017
Dumpling eating frequency South Korea 2017
Cereal brand recent consumption in South Korea 2017
Flavored water recent consumption South Korea 2017
Most used icecream cone/sand/cup brands South Korea 2017
Powdered milk brand recent purchase South Korea 2017
Instant curry eating frequency South Korea 2017
Kimchi brands used in South Korea 2017
Top-of-mind toothbrush brands South Korea 2017
Fizzy soft drink recent consumption South Korea 2017
Family-size icecream recent consumption South Korea 2017
Deodorizer recent consumption South Korea 2017
Rtd fruit juice recent purchase South Korea 2017
Icecream cone/sand/cup recent consumption South Korea 2017
Cooking oils used in South Korea 2017, by type
Razor recent purchase South Korea 2017, by type
Top-of-mind perfume brands South Korea 2017
Cleansing products used in South Korea 2017, by type
Most used potato chip brands South Korea 2017
Toothbrush brand recent consumption South Korea 2017
Most used hair dye brands South Korea 2017
Family-size icecream brand recent consumption South Korea 2017
Multipurpose detergent recent consumption South Korea 2017
Most used flavored milk brands South Korea 2017
Most used handwash brands South Korea 2017
Top-of-mind awareness shampoo & rinse brands South Korea 2017
Snack brand recent consumption South Korea 2017
Instant rice recent purchase South Korea 2017
Bakery visit frequency South Korea 2017
Fizzy soft drink recent purchase South Korea 2017
Toothbrush head change frequency South Korea 2017
Bakery recent visits in South Korea 2017
Rtd tea recent consumption South Korea 2017
Toner & lotion frequency of use South Korea 2017
Shaving foam recent purchase South Korea 2017
Instant curry recent purchase South Korea 2017
Cola recent consumption South Korea 2017
Handwash recent purchase South Korea 2017
Regular yoghurt recent consumption South Korea 2017
Top-of-mind milk brands South Korea 2017
Frequency of getting a perm South Korea 2017
Perfume frequency of use South Korea 2017
Laundry detergent recent consumption South Korea 2017, by type
Most used functional beverage brands South Korea 2017
Most used seasoning brands South Korea 2017
Manual razor recent brand consumption South Korea 2017
Instant coffee recent consumption South Korea 2017
Fabric conditioner recent brand consumption South Korea 2017
Dumpling brand recent consumption South Korea 2017
Most used canned coffee brands South Korea 2017
Lip color cosmetics brand recent consumption South Korea 2017
Snack recent purchase South Korea 2017
Most used biscuit & cookie brands South Korea 2017
Most used dumpling brands South Korea 2017
Chewing gum recent consumption South Korea 2017
Canned ham eating frequency South Korea 2017
Body wash brand recent consumption South Korea 2017
Chocolate recent consumption South Korea 2017, by type
Functional cosmetics recent purchase South Korea 2017
Bottled mineral water brand recent consumption South Korea 2017
Most used body wash brands South Korea 2017
Chewing gum brand recent consumption South Korea 2017
Energy drink recent purchase South Korea 2017
Most used toner and lotion brands South Korea 2017
Kids' beverage recent consumption South Korea 2017
Dishwasher detergent recent purchase South Korea 2017
Tofu eating frequency South Korea 2017
Most used sports & ion drink brands South Korea 2017
Pie eating frequency South Korea 2017
Hairstyling product brand recent consumption South Korea 2017
Soy milk brand recent consumption South Korea 2017
Icecream bar eating frequency South Korea 2017
Most used cola brands South Korea 2017
Most used beauty cream brands South Korea 2017
Favorite outdoor clothes brands South Korea 2017
Chinese liquor recent consumption South Korea 2017
Retort pouch recent consumption South Korea 2017
Mayonnaise recent purchase South Korea 2017
Drinking yoghurt brand recent consumption South Korea 2017
Cola drinking frequency South Korea 2017
Beer recent consumption South Korea 2017
Most used tomato ketchup brands South Korea 2017
Body wash frequency of use South Korea 2017
Regular yoghurt eating frequency South Korea 2017
Top-of-mind rtd coffee brands South Korea 2017
Jeans purchase frequency South Korea 2017
Air freshener brand recent consumption South Korea 2017
Recently purchased traditional sauces South Korea 2017, by type
Salad dressing eating frequency South Korea 2017
Handwash frequency of use South Korea 2017
Most used car air freshener brands South Korea 2017
Energy drink brand recent consumption South Korea 2017
Most used family-size icecream brands South Korea 2017
Potato chip eating frequency South Korea 2017
Fabric conditioner recent consumption in South Korea 2017
Toothbrush change frequency South Korea 2017
Favorite casual clothes brands South Korea 2017
Cooking oil frequency of use South Korea 2017
Mayonnaise recent consumption South Korea 2017
Cola recent purchase South Korea 2017
Icecream cone/sand/cup brand recent consumption South Korea 2017
Consumption of soy milk over the past three months South Korea 2017
Handwash brand recent consumption South Korea 2017
Most used basic cosmetics brands South Korea 2017
Drinking yoghurt recent consumption South Korea 2017
Milk brand recent consumption South Korea 2017
Cooking oil recent brand consumption in South Korea 2017
Diaper recent purchase South Korea 2017
Shaving foam frequency of use South Korea 2017
Color cosmetics recent brand consumption South Korea 2017
Instant coffee brand recent consumption South Korea 2017
Most used bakery brands South Korea 2017
Electric razor brand recent consumption South Korea 2017
Most used soda pop brands South Korea 2017
Rtd vegetable juice recent consumption South Korea 2017
Instant noodle recent consumption South Korea 2017
Low-sugar fruit juice & traditional drink recent consumption South Korea 2017
Basic cosmetics recent purchase South Korea 2017
Most used bottled mineral water brands South Korea 2017
Low-sugar fruit juice & traditional drink recent purchase South Korea 2017
Jeans brand recent purchase South Korea 2017
Multipurpose detergent recent brand consumption South Korea 2017
Favorite jeans brands South Korea 2017
Hairstyling product recent consumption South Korea 2017
Icecream cone/sand/cup eating frequency South Korea 2017
Most used shaving foam brands South Korea 2017
Most used soy milk brands South Korea 2017
Most used icecream bar brands South Korea 2017
Most used soju brands South Korea 2017
Cheese recent consumption South Korea 2017
Rtd tea recent purchase South Korea 2017
Air freshener recent purchase South Korea 2017
Most used face color cosmetics brands South Korea 2017
Tofu brands used in South Korea 2017
Dishwasher detergent brand recent use South Korea 2017
Deodorizer recent purchase South Korea 2017
Instant rice eating frequency South Korea 2017
Hair coloring product recent consumption South Korea 2017
Rtd coffee brands used in South Korea 2017
Shampoo & rinse recent consumption South Korea 2017
Seasoning recent consumption South Korea 2017
Seasoning eating frequency South Korea 2017
Cereal consumption frequency South Korea 2017
Toothpaste recent consumption South Korea 2017
Car air freshener recent purchase South Korea 2017
Beer drinking frequency South Korea 2017
Dumpling recent purchase South Korea 2017
Chocolate recent purchase South Korea 2017
Energy drink consumption frequency South Korea 2017
Pet ownership South Korea 2017, by type
Wine preference South Korea 2017, by color
Hairstyling product recent purchase South Korea 2017
Most used electric toothbrush brands South Korea 2017
Laundry detergent recent purchase South Korea 2017
Depilatory consumption frequency South Korea 2017
Breakfast cereal recent consumption South Korea 2017
Electric toothbrush recent purchase South Korea 2017
Top-of-mind icecream brands South Korea 2017
Low-sugar fruit juice & traditional drink brand recent consumption South Korea 2017
Razors used in South Korea 2017, by type
Canned ham recent purchase South Korea 2017
Instant noodle eating frequency South Korea 2017
Kimchi recent consumption South Korea 2017
Top-of-mind functional beverage brands South Korea 2017
Depilatory recent purchase South Korea 2017
Sportswear brand recent purchase South Korea 2017
Functional cosmetics frequency of use South Korea 2017
Soda pop brands used in South Korea 2017
Drinking yoghurt recent purchase South Korea 2017
Cheese brands used in South Korea 2017
Rtd vegetable juice recent purchase South Korea 2017
Flavored water recent purchase South Korea 2017
Most used snack brands South Korea 2017
Most used cleansing producs brands South Korea 2017
Instant rice top-of-mind brands South Korea 2017
Bottled mineral water recent consumption South Korea 2017
Frequency of getting a haircut South Korea 2017
Probiotic yoghurt recent purchase South Korea 2017
Most used chewing gum brands South Korea 2017
Hair coloring frequency South Korea 2017
Most used lip color cosmetics brands South Korea 2017
Most used beer brands South Korea 2017
Most used salad dressing brands South Korea 2017
Toothpaste brand recent consumption South Korea 2017
Body wash recent purchase South Korea 2017
Shampoo & rinse brand recent consumption South Korea 2017
Seasoning recent purchase South Korea 2017
Most used milk brands South Korea 2017
Most used fizzy soft drink brands South Korea 2017
Hair dye brand recent consumption South Korea 2017
Instant coffee recent purchase South Korea 2017
Beauty cream brand recent consumption South Korea 2017
Casual clothes recent purchase South Korea 2017
Electric toothbrush recent consumption South Korea 2017
Diaper brand recent purchase South Korea 2017
Instant curry brand recent consumption South Korea 2017
Milk recent purchase South Korea 2017
Toner & lotion recent purchase South Korea 2017
Flavored milk recent consumption South Korea 2017
Sanitary napkin brand loyalty South Korea 2017
Razor recent purchase South Korea 2017
Energy drink recent consumption South Korea 2017
Probiotic yoghurt drinking frequency South Korea 2017
Gum chewing frequency South Korea 2017
Cereal purchase important factors in South Korea 2017
Reasons to use functional cosmetics South Korea 2017
Cleansing product recent purchase South Korea 2017
Most used instant soup brands South Korea 2017
Most used air freshener brands South Korea 2017
Most used chocolate brands South Korea 2017
Pie recent consumption South Korea 2017
Sanitary napkin recent consumption South Korea 2017
Toner & lotion brand recent consumption South Korea 2017
Hair dye frequency of use South Korea 2017
Most used energy drink brands South Korea 2017
Tomato ketchup brand consumption South Korea 2017
Most used probiotic yoghurt brands South Korea 2017
Instant coffee drinking frequency South Korea 2017
Flavored water brand recent consumption South Korea 2017
Biscuit & cookie recent brand consumption South Korea 2017
Depilatory recent consumption South Korea 2017
Tomato ketchup recent consumption South Korea 2017
Regular yoghurt brand recent consumption South Korea 2017
Top-of-mind bottled mineral water brands South Korea 2017
Cooking oil recent purchase South Korea 2017
Family-size icecream eating frequency South Korea 2017
Most used rtd fruit juice brands South Korea 2017
Most used pie brands South Korea 2017
Most used perfume brands South Korea 2017
Probiotic yoghurt brand recent consumption South Korea 2017
Outdoor clothes recent purchase South Korea 2017
Multipurpose detergent frequency of use South Korea 2017
Functional cosmetics recent use South Korea 2017
Top-of-mind electric toothbrush brands South Korea 2017
Salad dressing recent purchase in South Korea 2017
Salad dressing brand recent consumption South Korea 2017
Functional cosmetics brand loyalty South Korea 2017
Instant soup recent consumption South Korea 2017
Most used cheese brands South Korea 2017
Dishwasher detergent recent consumption South Korea 2017
Retort pouch brand consumption South Korea 2017
Most used depilatory brands South Korea 2017
Soda pop recent purchase South Korea 2017
Soju brand recent consumption South Korea 2017
Instant curry recent consumption South Korea 2017
Chocolate recent consumption South Korea 2017
Mayonnaise eating frequency South Korea 2017
Most used instant curry brands South Korea 2017
Toner & lotion recent consumption South Korea 2017
Rtd tea brands used in South Korea 2017
Basic cosmetics recent consumption South Korea 2017
Weaning food brand recent purchase South Korea 2017
Top-of-mind regular yoghurt brands South Korea 2017
Most used shampoo and conditioner brands South Korea 2017
Fabric conditioner recent purchase South Korea 2017
Soy milk recent purchase South Korea 2017
Most used low alcohol liquor brands South Korea 2017
Most used sanitary napkin brands South Korea 2017
Powdered milk recent purchase South Korea 2017
Beauty cream recent purchase South Korea 2017
Most used instant rice brands South Korea 2017
Sportswear recent purchase South Korea 2017
Cigarette brand recent consumption South Korea 2017
Whiskey recent consumption South Korea 2017
Functional beverage recent consumption South Korea 2017
Toothbrush recent use South Korea 2017
Top-of-mind bakery brands South Korea 2017
Most used drinking yoghurt brands South Korea 2017
Biscuit & cookie eating frequency South Korea 2017
Top-of-mind juice brands South Korea 2017
Most used toothbrush brands South Korea 2017
Flavored milk drinking frequency South Korea 2017
Most used hairstyling products brands South Korea 2017
Top-of-mind men's cosmetics brands South Korea 2017
Top-of-mind rtd tea brands South Korea 2017
Rtd coffee recent purchase South Korea 2017
Bakeries visited in South Korea 2017
Most used toothpaste brands South Korea 2017
Laundry detergent brand recent consumption South Korea 2017
Lip color cosmetics frequency of use South Korea 2017
Seasoning brands recently used in South Korea 2017
Biscuit & cookie recent purchase South Korea 2017
Kimchi recent purchase South Korea 2017
Favorite sportswear brands South Korea 2017
Most used cooking oil brands South Korea 2017
Rtd fruit juice brands used in South Korea 2017
Perfume recent purchase South Korea 2017
Functional beverage drinking frequency South Korea 2017
Sports & ion drink recent consumption South Korea 2017
Functional beverage recent purchase South Korea 2017
Instant soup drinking frequency South Korea 2017
Bottled mineral water drinking frequency South Korea 2017
Instant noodle top-of-mind brands South Korea 2017
Top-of-mind fizzy soft drink brands South Korea 2017
Cooking oil recent consumption South Korea 2017
Mayonnaise brand consumption South Korea 2017
Drinking yoghurt consumption frequency South Korea 2017
Top-of-mind sanitary napkin brands South Korea 2017

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