The global natural and organic cosmetics market is projected to nearly double in size between 2016 and 2024, pointing to the huge demand that is expected to arise for these products. In the United States, the largest share of the natural and organic beauty products market is attributed to skincare products, which accounts for over 40 percent of the market. The revenue of organic cosmetics in the United States was about 750 million U.S. dollars in 2016 and is forecasted to reach approximately 1.65 billion U.S. dollars by 2025, with most of the growth in revenue being attributed to organic face creams.
In the United States, consumers seem to show a slight preference towards organic makeup products, with 21 percent of U.S. adults purchasing organic makeup exclusively, or nearly exclusively as of May 2017. Additionally, 28 percent of men and 22 percent of women in the United States will mainly use organic skin care products, perhaps because nearly 40 percent of U.S. consumers believe that organic personal care and cosmetics products are healthier than conventional personal care and cosmetics products. When U.S. consumers were asked about what they value most about organic beauty and personal care products, the most popular responses were that they were alcohol-free, skin-friendly, and environmentally friendly.