The IPL has the highest attendance amongst all cricket leagues in the world and in 2014 was ranked sixth by average attendance among all sports leagues. As of 2017, the IPL has the highest viewership amongst all the professional sports leagues in India. The television viewership of the finals of the IPL season 10 accounted for around 39.4 million impressions. In 2010, the IPL became the first sporting event in the world to be broadcast live on YouTube.
There have been ten seasons of the IPL tournament. The inaugural edition of the IPL was won by Rajasthan Royals in 2008. The current IPL title holders are the Mumbai Indians, who won the 2017 season. According to Duff & Phelps, the brand value of the Mumbai Indians in 2017 totaled around 106 million U.S. dollars.