Try our corporate solution for free!
(212) 419-8286

Smartphone market in Australia - statistics & facts

Smartphone technology has been evolving rapidly over the past years. With the advancement of technology, smartphones today have more features than ever before. Standards are constantly being challenged, with smartphone vendors racing to out-compete each other to meet the growing requirements of consumers. Australia’s smartphone market has also undergone rapid growth. Most mobile phone users in Australia are already using smartphones and the smartphone penetration rate was expected to reach over 80 percent by 2025. This will likely continue to increase with the planned shutdown of 2G networks across the country, meaning users will have to use a smartphone to stay connected.

Australia’s smartphone market

In terms of smartphone brands, Apple and Samsung are the main competitors. In the first quarter of 2020, Apple and Samsung accounted for most smartphones sold in the country, with Apple significantly leading the market. Nearly all smartphone subscribers in Australia use iOS or Android operating systems on their smartphone.

When it comes to choosing a mobile operator, Australians do not only pay attention to monthly costs, but also to the quality and coverage of the network. Telstra, the largest telecommunications company in Australia, owned most of the mobile phone towers in Australia. Additionally, Telstra holds by far the largest retail market share for all mobile phones. Optus and Vodafone are also major mobile telecommunication providers, and all three are racing to launch 5G networks and devices in the country.

What are Australians using their smartphones for?

Australian consumers use smartphones for communication purposes; voice calls, emails, social networking, instant messaging, and video calling are all common activities. Most Australians who use smartphones use social media apps with their device. Mobile gaming has also continued to increase in popularity, supported by the huge diversity of games available as apps. Another avenue that is expanding in the country is mobile banking, with mobile payment solutions, such as e-wallets, becoming more commonplace across the country.

Whether they are making purchases, or connecting with others, Australians are not only using their smartphones more often, but also for a larger variety of purposes. Smartphones have become integrated into every-day life, and their functions will continue to expand to keep up with changing social habits.

Interesting statistics

In the following 5 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Smartphone market in Australia".

Smartphone market in Australia

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!

Important key figures

The most important key figures provide you with a compact summary of the topic of "Smartphone market in Australia" and take you straight to the corresponding statistics.

Mobile network operators

Australian consumer opinions


Get in touch with us. We are happy to help.
Statista Locations
ContactHadley Ward
Hadley Ward
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

ContactZiyan Zhang
Ziyan Zhang
Customer Relations– Contact (Asia)

Mon - Fri, 11:30am - 10pm (IST)

ContactKisara Mizuno
Kisara Mizuno
Customer Success Manager– Contact (Asia)

Mon - Fri, 9:30am - 5:30pm (JST)

ContactLodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

ContactCatalina Rodriguez
Catalina Rodriguez
Key Account Manager - LAC– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)