Australia’s smartphone marketIn terms of smartphone brands, Apple and Samsung are the main competitors. These two companies were the leading mobile device vendors in the country. While Apple has maintained its position as the market leader over the past decade, its market share has declined year-on-year. Unsurprisingly, nearly all smartphone subscribers in Australia use iOS or Android operating systems on their smartphone.
When it comes to mobile service providers or carriers, Australians will be familiar with three major brands: Telstra, Optus, and Vodafone (now owned by TPG Telecom). Telstra, the largest telecommunications company in Australia, owned most of the mobile phone towers in Australia. Additionally, Telstra holds by far the largest retail market share for all mobile phones. Optus and Vodafone are also major mobile telecommunication providers, with all three racing to expand their 5G networks across the country.
What are Australians using their smartphones for?Australian consumers use smartphones for communication purposes; voice calls, emails, social networking, instant messaging, and video calling are all common activities. Most Australians who use smartphones use social media apps with their device. Mobile gaming has also continued to increase in popularity, supported by the huge diversity of games available as apps. Another avenue that is expanding in the country is mobile banking, with mobile payment methods such as e-wallets, becoming more commonplace across the country.
Whether they are making purchases, or connecting with others, Australians are not only using their smartphones more often, but also for a larger variety of purposes. Smartphones have become integrated into every-day life, and their functions will continue to expand to keep up with changing social habits.