Smartphone market in Australia - statistics & facts

Smartphone technology has been evolving rapidly over the past years. With the advancement of technology, smartphones today have more features than ever before. Standards are constantly being challenged, with smartphone vendors racing to out-compete each other to meet the growing requirements of consumers. Unsurprisingly, the consumption of smartphones has grown in equal pace with the advancements that are made in this industry. It was estimated that the number of smartphones users worldwide would reach almost four billion by 2021.

Australia’s smartphone market

Australia’s smartphone market has also undergone rapid growth. Most mobile phone users in Australia are already using smartphones and the smartphone penetration rate was expected to reach almost 75 percent by the year 2022. This will likely continue to increase with the planned shutdown of 2G networks across the country. In terms of smartphone brands, Apple and Samsung are the main competitors. In the first quarter of 2019, Apple and Samsung accounted for most smartphones sold in the country, with Apple significantly leading the market. Nearly all smartphone subscribers in Australia use iOS or Android operating systems on their smartphone. When it comes to choosing a mobile operator, Australians do not only pay attention to monthly costs, but also to the quality and coverage of the network. Telstra, the largest telecommunications company in Australia, owned most of the mobile phone towers in Australia in 2017. Additionally, Telstra holds by far the largest retail market share for all mobile phones. Optus and Vodafone are also major mobile telecommunication providers, and all three are racing to launch 5G networks and devices in the country.

What are Australians using their smartphones for?

Australian consumers use smartphones for communication purposes; voice calls, emails, social networking, instant messaging, and video calling are all common activities. Most Australians who use smartphones access social media sites with their device. Mobile gaming has also continued to increase in popularity, supported by the huge diversity of games available as apps. Another avenue that is expanding in the country is mobile banking, with mobile payment solutions becoming more commonplace in stores across the country. Whether they are making purchases, or connecting with others, Australians are not only using their smartphones more often, but also for a larger variety of purposes. Smartphones have become integrated into every-day life, and their functions will continue to expand to keep up with changing social habits.

Interesting statistics

In the following 5 chapters, you will quickly find the 25 most important statistics relating to "Smartphone market in Australia".

Smartphone market in Australia

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