Australia’s smartphone marketIn terms of smartphone brands, Apple and Samsung are the main competitors. In the first quarter of 2020, Apple and Samsung accounted for most smartphones sold in the country, with Apple significantly leading the market. Nearly all smartphone subscribers in Australia use iOS or Android operating systems on their smartphone.
When it comes to choosing a mobile operator, Australians do not only pay attention to monthly costs, but also to the quality and coverage of the network. Telstra, the largest telecommunications company in Australia, owned most of the mobile phone towers in Australia. Additionally, Telstra holds by far the largest retail market share for all mobile phones. Optus and Vodafone are also major mobile telecommunication providers, and all three are racing to launch 5G networks and devices in the country.
What are Australians using their smartphones for?Australian consumers use smartphones for communication purposes; voice calls, emails, social networking, instant messaging, and video calling are all common activities. Most Australians who use smartphones use social media apps with their device. Mobile gaming has also continued to increase in popularity, supported by the huge diversity of games available as apps. Another avenue that is expanding in the country is mobile banking, with mobile payment solutions, such as e-wallets, becoming more commonplace across the country.
Whether they are making purchases, or connecting with others, Australians are not only using their smartphones more often, but also for a larger variety of purposes. Smartphones have become integrated into every-day life, and their functions will continue to expand to keep up with changing social habits.