The Chicago Cubs are the third most valuable franchise in the league. In the past five years the team's franchise value has increased significantly, more than doubling from 1.2 billion U.S. dollars to 2.9 billion U.S. dollars in 2018. The Cubs are also amongst the most valuable and popular sports teams worldwide. The revenue of the Chicago Cubs has also consistently grown over the last few years reaching more than 450 million U.S. dollars in 2017. Despite the fact that the Chicago Cubs have the highest average ticket price, less than half of the team's revenue was generated by gate receipts in 2017. The average ticket price for games of the Chicago Cubs has increased over the past few years, amounting to over 58 U.S. dollars for the 2018 season.
More than three million people attend games of the Chicago Cubs each season at Wrigley Field which has been the home for the team since 1916. The average regular season attendance was at around 40 thousand over the past few years. The Cubs are also very popular on social media as the team’s accounts on Twitter and Facebook are amongst the most followed and liked of all MLB teams.