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North American startups - Statistics & Facts

Startups are companies in the initial stage of its operations and are often funded by venture capital. North America, especially the United States, is home to many of the world's most successful companies which began in this way, such as SpaceX, Instagram, and Airbnb. These companies have grown out of their startup status, but the region is still a hotbed of startup activity. The goal of many startups is to reach the coveted unicorn status, which means that the company has a valuation of one billion U.S. dollars or more. North American companies are among the highest valued unicorns worldwide.

Startups rely on venture capitalists investing in their potential, thus the ability of the founders to sell their vision to investors is of the utmost importance to their survival. In 2018, over 20 percent of founders said that they pitched to between 11 and 20 venture capital firms during their last funding round. However, the founders aren't in the habit of accepting investment at any cost. A 2018 survey found that the terms of the deal and the investor having a good character were the most important factors for founders when picking a lead investor.

Although competition is steep among startups and the vast majority fail, a 2018 survey found that 66 percent of venture-backed startup founders were concerned with hiring good people for their company, while only 15 percent were concerned about competition. However, less than five percent in the same survey were concerned about diversity, which has become one of the most prevalent points of criticism in the startup sector. As recently as 2019, 63 percent of technology and healthcare startups has no women on their board of directors.

Interesting statistics

In the following 5 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Startups in North America".

Startups in North America

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!

Important key figures

The most important key figures provide you with a compact summary of the topic of "Startups in North America" and take you straight to the corresponding statistics.

United States

U.S. funding

U.S. founders & executives



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