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Smartwatches - Statistics & Facts

Wearable electronic devices are quickly becoming an integral segment of the consumer electronics industry. Wearables come in a variety of different forms and serve a vast array of purposes for their users such as fashion accessories, fitness trackers, gaming devices, and navigation tools. Sales revenue from wearable devices is projected to grow from around 16 billion U.S. Dollars in 2016 to around 73 billion U.S. dollars by 2022. Together with skyrocketing sales revenue numbers, worldwide shipments for wearables are also expected to increase dramatically in the coming years. Smartwatches are the wearables which account for the largest share of end-consumer spending globally and are expected to keep growing.

Fitbit, a company which had long been the leader in the wearables industry in terms of unit shipments, has lost its top position as companies like Apple and Xiaomi enter the market. With the release of the Apple Watch in April of 2015, smartwatch sales in the United States were expected to jump from nine million units in 2016 to close to 23 million by 2020.

Apple is without doubt the brightest star in the soaring smartwatch industry, shipping more Apple Watches than the entire Swiss watch industry in the fourth quarter of 2017. Although Google hasn’t entered the smartwatch market with a physical product of its own, it has still managed to establish itself as a major brand within the industry thanks to the success of its mobile operating systems, Wear OS and Android. By 2022, Wear OS and Android are expected to be installed in 37 million smartwatches worldwide, while another 34.5 million smartwatches are expected to run Apple's watchOS.

Interesting statistics

In the following 5 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Smartwatches".


Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!

Important key figures

The most important key figures provide you with a compact summary of the topic of "Smartwatches" and take you straight to the corresponding statistics.

Smartwatch sales



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