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Smartwatches - Statistics & Facts

Wearable electronic devices have quickly become an integral segment of the consumer electronics industry. Wearables come in various forms and serve a vast array of purposes for their users, such as fashion accessories, fitness trackers, gaming devices, and navigation tools. Smartwatches are one of the most popular wearables categories globally and are expected to reach shipments of more than a quarter of a billion units by 2025.

Major players

Fitbit, a company that had long been the leader in the wearables industry in terms of unit shipments, lost its top position to Apple back in 2017 and was acquired by Google in 2021. Apple has been the industry leader in the wearables segment ever since, with the Apple watch installed base reaching over 100 million users worldwide in 2020. Also, the industry is awaiting new releases in wearables from Samsung in the coming years as one of the largest owners of wearables patents. One of the most notable players targeting budget-conscious consumers in the smartwatch market is Xiaomi.

Outlook

Apple is undoubtedly the brightest star in the soaring smartwatch industry, as the leading smartwatch vendor with more than 50 percent market share. Although Google entered the smartwatch market late with a product of its own, it has still managed to establish itself as a significant player within the industry thanks to the success of the Android mobile operating system and Wear OS. With the acquisition of Fitbit and the future Samsung watches carrying Wear OS, Google will acquire more market share based on the smartwatch platform. We will see exciting changes in the smartwatch landscape with a forecast increase in end-user spending on wearable devices.

Key figures

The most important key figures provide you with a compact summary of the topic of "Smartwatches" and take you straight to the corresponding statistics.

Smartwatch sales

Top brands

  • United States
    Apple
  • United Kingdom
    Fitbit
  • Brazil
    Xiaomi/Mi

Interesting statistics

In the following 3 chapters, you will quickly find the 22 most important statistics relating to "Smartwatches".

Statistics on the topic
Smartwatches

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!
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Smartwatches - Statistics & Facts

Wearable electronic devices have quickly become an integral segment of the consumer electronics industry. Wearables come in various forms and serve a vast array of purposes for their users, such as fashion accessories, fitness trackers, gaming devices, and navigation tools. Smartwatches are one of the most popular wearables categories globally and are expected to reach shipments of more than a quarter of a billion units by 2025.

Major players

Fitbit, a company that had long been the leader in the wearables industry in terms of unit shipments, lost its top position to Apple back in 2017 and was acquired by Google in 2021. Apple has been the industry leader in the wearables segment ever since, with the Apple watch installed base reaching over 100 million users worldwide in 2020. Also, the industry is awaiting new releases in wearables from Samsung in the coming years as one of the largest owners of wearables patents. One of the most notable players targeting budget-conscious consumers in the smartwatch market is Xiaomi.

Outlook

Apple is undoubtedly the brightest star in the soaring smartwatch industry, as the leading smartwatch vendor with more than 50 percent market share. Although Google entered the smartwatch market late with a product of its own, it has still managed to establish itself as a significant player within the industry thanks to the success of the Android mobile operating system and Wear OS. With the acquisition of Fitbit and the future Samsung watches carrying Wear OS, Google will acquire more market share based on the smartwatch platform. We will see exciting changes in the smartwatch landscape with a forecast increase in end-user spending on wearable devices.

Interesting statistics

In the following 3 chapters, you will quickly find the 22 most important statistics relating to "Smartwatches".

Statistics on the topic

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