Every year, Finland Festival, a non-profit organization dedicated to culture and tourism, ranks the country’s most visited festivals. In 2019, the top 10 chart in ticket sales was topped by two music festivals: Ruisrock and Pori Jazz, followed by the multi-arts culture event Helsinki Festival. That year, Ruisrock, the oldest rock music festival in Finland and also one of the oldest festivals in Europe, reported 105 thousand sold tickets. Porijazz, an international jazz music festival organized in the city of Pori in western Finland, hit 67.5 thousand in ticket sales. With free concerts, Pori Jazz was also Finland’s number one visitor magnet with nearly 350 thousand visitors in 2019. Other festivals without entrance fees also proved popular, such as the Kotka Maritime festival in July and the multi-arts World Village Festival organized in May.
Festival survey results reveal that the majority of event organizers had a successful year. Organizers know that festival participation depends largely on ambience, and the presence of friends and other like-minded people, without forgetting the importance of a good-quality festival program. While the Finnish audience is enjoying great variety in the festival and events industry, this trend is expected to become even more important in the future. All major Finnish festivals were cancelled in 2020 due to the coronavirus pandemic, and the festivals have currently postponed their scheduled dates to 2021.