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Advertising industry in Mexico - Statistics & Facts

Mexico’s advertising expenditure has experienced steady growth since 2012 and is estimated to continue increasing to 4.63 billion U.S. dollars by 2024. The country holds the second place behind Brazil as Latin America’s largest ad market, accounting for 18 percent of the region’s advertising spending in 2020. It has additionally made its mark on a global scale. In 2019, the North American country was listed among the world’s largest ad markets.

Digital advertising in Mexico

By 2024, spending on magazines, newspapers, radio, outdoor, and cinema advertisements is expected to stay around roughly the same amount as was recorded in 2018. In this same timeframe, however, internet ad spending is estimated to grow nearly eight percent annually. Digital advertising in the North American market has been mostly occupied by online stores, with the industry accounting for nearly 13 percent of Mexico’s 2020 digital ad expenditure. Online shops along with other industries utilizing digital advertising in the country have also been investing more in advertising via mobile phones and other portable devices. It was estimated that nearly 74 percent of Mexico’s digital ad expenditure was spent on such mobile advertising in 2020, which is about a 10 percent increase from two years prior.

Traditional advertising in Mexico

Although digital advertising’s popularity is growing and spending in the traditional broadcast medium is expected to decrease, TV has been, and is expected to remain, the dominating ad medium in the country. After having 2.27 billion U.S. dollars invested in TV ads in 2018, two billion U.S. dollars are expected to be put into the medium for advertising in 2024. However, other traditional forms of advertisement are on the decrease. Newspaper advertising expenditures, for example, are predicted to drop from 345.5 million U.S. dollars in 2018 down to 270.2 million U.S. dollars in 2023. As spending in newspaper advertising dwindles, expenditures in the print media’s digital form have, and are expected to continue to, grow. Nonetheless, the large majority of newspaper advertising spending in Mexico is estimated to further be put into the media’s traditional print form.

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Advertising in Mexico

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Advertising industry in Mexico - Statistics & Facts

Mexico’s advertising expenditure has experienced steady growth since 2012 and is estimated to continue increasing to 4.63 billion U.S. dollars by 2024. The country holds the second place behind Brazil as Latin America’s largest ad market, accounting for 18 percent of the region’s advertising spending in 2020. It has additionally made its mark on a global scale. In 2019, the North American country was listed among the world’s largest ad markets.

Digital advertising in Mexico

By 2024, spending on magazines, newspapers, radio, outdoor, and cinema advertisements is expected to stay around roughly the same amount as was recorded in 2018. In this same timeframe, however, internet ad spending is estimated to grow nearly eight percent annually. Digital advertising in the North American market has been mostly occupied by online stores, with the industry accounting for nearly 13 percent of Mexico’s 2020 digital ad expenditure. Online shops along with other industries utilizing digital advertising in the country have also been investing more in advertising via mobile phones and other portable devices. It was estimated that nearly 74 percent of Mexico’s digital ad expenditure was spent on such mobile advertising in 2020, which is about a 10 percent increase from two years prior.

Traditional advertising in Mexico

Although digital advertising’s popularity is growing and spending in the traditional broadcast medium is expected to decrease, TV has been, and is expected to remain, the dominating ad medium in the country. After having 2.27 billion U.S. dollars invested in TV ads in 2018, two billion U.S. dollars are expected to be put into the medium for advertising in 2024. However, other traditional forms of advertisement are on the decrease. Newspaper advertising expenditures, for example, are predicted to drop from 345.5 million U.S. dollars in 2018 down to 270.2 million U.S. dollars in 2023. As spending in newspaper advertising dwindles, expenditures in the print media’s digital form have, and are expected to continue to, grow. Nonetheless, the large majority of newspaper advertising spending in Mexico is estimated to further be put into the media’s traditional print form.

Interesting statistics

In the following 5 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Advertising industry in Mexico".

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