Television market in India - Statistics & Facts

Published by Statista Research Department, Jan 17, 2019
The Indian Television Industry has been a source of entertainment for the people of India for ages. Over the years, there has been a dramatic change in the type of content and presentation of programs that have been broadcasted, along with a shift from black and white to color programming. In the present day, ever increasing technological advancements like IPTV, DTH and digitalization have led to drastic growth in the television industry across India. Accordingly, the number of employees working in the Indian television industry has increased from about 145 thousand in 2013 to around 280 thousand in 2017. In terms of viewership, the number of TV viewing households has increased to about 197 million in the year 2018.

There has been a continuous increase in both the subscription and advertising revenue of the television industry across India. The estimated subscription revenue of the television industry amounted to about 771 billion Indian rupees by 2021. This can be attributed to the increasing TV penetration level across the country.

Indians watch an average of about 3 hours 44 minutes of television every day according to the recent survey conducted by the Broadcast Audience Research Council (BARC) India. Since 2016, there has been a 12 percent increase in TV viewership across the country. This indicates that despite the proliferation of cheap data and smartphones, which have led to the rise of on-demand entertainment networks like Netflix and Hotstar, Indians are invested in their television sets.

According to Ericsson ConsumerLab research, approximately half of TV/video content will be watched on mobile screens by the year 2020. This is due to consumer preferences of wanting to access the same content when abroad or at workplaces; making portability an increasingly important factor.

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Television industry in India

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