The financial performance of Bharti Airtel for the fiscal year 2018 was deemed successful overall by the company directors. Bharti Airtel posted a net income of about 830 million Indian rupees as of March 2018, compared to about 3,730 billion Indian rupees a year ago. The net debt of the company increased from about 917 billion Indian rupees in the third quarter of FY 2018 to about 952 billion Indian rupees in the fourth quarter of FY 2018.
The traditional telecom market leaders in India have encountered severe competition in recent years due to the introduction of many new players into the market. Despite this, as of February 2018, Airtel had a share of about 26 percent in the wireless subscriber market and ranked second only to Bharat Sanchar Nigam Limited (BSNL) in the wireline subscriber market across India.
Bharti Airtel offers its customers telemedia and digital TV services along with its widely popular mobile services. The subscriber base for all its services are gradually increasing across the country. Bharti Airtel digital TV services had a subscriber base of about 14.17 million in India as of fiscal year 2018. The different services that Airtel offers to its customers and its ever-increasing subscriber base has led to Bharti Airtel becoming one of the leading brands across India. The brand value of Bharti Airtel was about 6.66 billion U.S. dollars in 2018.