Telecom market in India
The traditional telecom market leaders in India have encountered severe competition in recent years due to the introduction of many new players into the market. Airtel had a share of approximately 32.2 percent of the wireless subscriber market and was second only to Reliance Jio, a subsidiary of India's largest corporation, Reliance Industries, in the wireline subscriber market across India. And third place was taken by Vodafone Idea. The three together took over 90 percent of the telecom market in India. In 2023, Airtel reported a record revenue of over 1.39 trillion Indian rupees, and it was a significant increase compared to a year ago.Services provided by Airtel
Bharti Airtel offers its customers telemedia and digital TV services along with its widely popular mobile services. The subscriber base for all its services is gradually increasing across the country. Bharti Airtel digital TV services had a subscriber base of about 15.9 million in India as of fiscal year 2022. The different services that Airtel offers to its customers and its ever-increasing subscriber base has led to Bharti Airtel becoming one of the leading brands across India. The brand value of Bharti Airtel was about 7.5 billion U.S. dollars in 2023. Venturing into diverse roles - mobile data services, digital television, software and cloud products to the fastest growing market, Airtel has a strong hold in the Indian market.
