In 2019, the overall size of the North American training market was estimated at 169.4 billion U.S. dollars. While growth has slowed down since 2015, the years from 2009 to 2015 saw significant growth, with the overall market size growing from 110 billion U.S. dollars to 160 billion U.S. dollars. Spending on training in the United States is strongly skewed in favor of internal resources. In 2020, 42.4 billion U.S. dollars were spent on internal training staff, compared to 10.7 billion U.S. dollars on externally provided products and services. Of the areas outsourced, the most common appear to be content creation, learning management system hosting, and instruction and facilitation.
The two most common training methods used in the United States in 2020 were instructor-led classrooms, or a blended approach combining instructor-led classrooms with some form of technology. The area which has the highest adoption of online training is compliance training, with 42 percent of companies reporting that their compliance training is all online. Conversely, the areas with the lowest adoption are executive development, management and supervisory training and sales training. As of November 2020, 41 percent of companies in the U.S. expected to increase their spending on learning management systems.