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Nielsen Holdings - statistics & facts

Headquartered in New York City, Nielsen Holdings is a global market research company with operations in over 100 countries. The company specializes in measurement and data analytics across the media, advertising, retail, and consumer goods industries. Nielsen's total revenue for 2020 amounted to 6.3 billion U.S dollars, with more than half of it originating in the United States. This makes them the largest market research company in both the U.S. market and globally . Their nearest global competitor, U.S. company Gartner Inc., reported 4.1 billion U.S. dollars in global revenue for 2020, while their nearest competitor in the U.S. market, IQVIA, generated 2.1 billion U.S. dollars in revenue in the United States that same year.

Nielsen is a household name in the U.S. market

In 1984, the company was purchased by the Dun & Bradstreet Company, who ten years later separated out the company’s TV ratings services into a new company, Nielsen Media Research. This company was then acquired by Dutch publishing company VNU in 1999. In 2001, VNU also acquired the remainder of the AC Nielsen Company, and recombined the businesses. Following a series of restructures, divestments, and a change of ownership, VNU was renamed as The Nielsen Company in 2006, and operated as a private company until listing itself on the New York Stock exchange in 2011. Contributing to its established reputation, Nielsen boasts a workforce of about 10,000 people in the U.S. alone as of 2020 opposed to nearly half of this figure in terms of staff working for IQVIA.

Nielsen divides its operation into two segments

The separation between Nielsen’s consumer behavior research and ratings services survives today, with the company structuring itself into two main segments: Connect and Media. In 2020, the revenue generated by the Connect segment amounted to three billion U.S. dollars and that of the Media segment to 3.4 billion U.S. dollars . These figures, however, mask the different growth rates of each segment. While revenue from the Media segment has increased by around 19 percent since 2015, Connect segment revenue has declined by approximately 12.5 percent throughout the same period.

Interesting statistics

In the following 3 chapters, you will quickly find the 20 most important statistics relating to "Nielsen Holdings".


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