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Meetings industry in Europe - statistics & facts

The meetings industry in Europe is an important connector to B2B operations in one of the most mutually integrated and inter-reliant regions of the world. Events within the industry allow European business representatives to meet, discuss business developments, expand client bases, and form networks. In 2019, Paris and London both offered over 1,000 meeting hotels to host business events and accommodate their participants. Paris was also the leading destination in Europe by number of business meetings that year, with 237 events.

Cumulatively, Germany was the most popular country in Europe for business events, with a total of over 700 international meetings in 2019. Congresses, conferences and seminars have consistently taken up the larger share of such events, with nearly 58 percent in 2019. Some of the largest exhibition centers in the world are also located in Germany. The exhibition centers in Hanover and Frankfurt am Main are both able to host over 390,000 event participants, with Cologne and Dusseldorf also among the leading entries.

Choosing an optimal location can contribute to the success of a business event or meeting. In 2019, industry professionals named economic and political instability concerns, in addition to safety concerns, as the leading factors influencing the decision-making process when it comes to locations. The recent development of the COVID-19 pandemic and the consequent bans on travel and gatherings have impacted the exhibition industry. 29 percent of European exhibition companies considered it to be the most important issue for the industry in 2020.

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Meetings industry in Europe

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Exhibitions and trade shows


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