Cumulatively, Germany was the most popular country in Europe for business events, with a total of over 700 international meetings in 2019. Congresses, conferences and seminars have consistently taken up the larger share of such events, with nearly 58 percent in 2019. Some of the largest exhibition centers in the world are also located in Germany. The exhibition centers in Hanover and Frankfurt am Main are both able to host over 390,000 event participants, with Cologne and Dusseldorf also among the leading entries.
Choosing an optimal location can contribute to the success of a business event or meeting. In 2019, industry professionals named economic and political instability concerns, in addition to safety concerns, as the leading factors influencing the decision-making process when it comes to locations. The recent development of the COVID-19 pandemic and the consequent bans on travel and gatherings have impacted the exhibition industry. 29 percent of European exhibition companies considered it to be the most important issue for the industry in 2020.