Bild Zeitung in Germany - Statistics & Facts

Published by Evgeniya Koptyug, Aug 13, 2019
The Bild Zeitung or Bild is the best-known daily tabloid newspaper in Germany. As of 2018, based on figures from the last quarter of the year, Bild outsold all other national daily newspapers in the country. Its paid circulation amounted to over 1.5 million copies at that time, ahead of 345,156 copies for the Süddeutsche Zeitung. Bild also had the highest reach among German national daily papers at 9.3 million readers per issue. In terms of the most cited national and international media in Germany, Bild also topped the ranking, with 1,203 citations in 2018 (news magazine Der Spiegel followed with 1,098 citations).

Despite doing well in comparison to other German daily newspapers, Bild saw falling circulation and sales figures during the last decade. Towards the end of 2018, 1.5 million copies of Bild were sold, out of two million copies printed. The Sunday edition of the paper, Bild am Sonntag, had a paid circulation of 769 thousand copies in the same period, reaching 7.5 million readers per issue in 2018, compared to 8.6 million the year before. When observing the reach of Bild Zeitung by age and gender in 2018, 6.2 million male readers were reached per issue, compared to three million female readers. The age group 50 to 59 years showed the highest share of readers at two million. As of January 2019, there were 24.8 million unique users on, an increase compared to the year before at 23.3 million.

The Bild Zeitung publishes a number of other print brands. At the end of 2018, their computer magazine Computer Bild sold 197 thousand copies, reaching 1.55 million readers per issue. Women's magazine Bild der Frau had a paid circulation of 622,566 copies at the same time, with 4.8 million readers per issue reached in 2018. Other Bild magazines include Sport Bild and Auto Bild.

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