The former Dunkin’ Donuts was founded in 1950 and focused primarily on selling a wide-variety of donuts. However, the discarding of ‘Donuts’ from the name in 2019 was a deliberate move - Dunkin’ Brands is currently aiming to rebrand its subsidiary to slim down its menu and focus more on beverages than food. This caused a stir in the United States when it was first announced, and it remains to be seen whether the new name will stick. That being said, the chain is still most popular in its home nation where, in 2018, it earned the vast majority of its global revenue. This makes sense as most of its establishments are in its home nation. Due to its high number of U.S.-based establishments Dunkin’ earned a place in the top ranking quick service restaurant (QSR) chains in the United States in terms of number of units.
When it comes to top ranking QSRs, sister-company Baskin-Robbins was not left behind, also taking a spot in the top 20 in terms of units. Yet unlike Dunkin’, they did not place in the top 20 for systemwide sales. However, the chain still accounted for a worldwide revenue of just under 163 million U.S. dollars in 2018 and systemwide sales grew by one percent in the U.S. and 8.3 percent in international markets. Additionally, when it comes to Dunkin' Brands total revenue, Baskin-Robbins contributed a total of approximately 95.2 million U.S. dollars in revenue from ice cream product sales alone in 2018.