The Internet has come a long way, and local consumers in the Philippines use it in their everyday lives. From an individual's perspective, the worldwide web gives them online access to search for global news and information, social networking sites, gaming apps, and allows them to relay messages digitally through instant messaging. For some, it brought digital entrepreneurs an avenue to market their products through E-commerce and a tool to individuals wanting to express themselves through apps such as Youtube, Facebook, and Instagram. Notably, Facebook’s reach over local internet users is greater and more popular compared to other social networking sites.
The Philippines‘ internet users stand among the frontline of digital economies, and its number continue to rise over the past decade. The distribution of internet users is more prevalent among people aged 18 to 24. Browsing through social media makes up for most of the time spent by these users on the web despite the lag in internet speed. Consequently, making the country the social networking capital of the world. Due to the population’s considerable exposure on the internet, many users have shown video streaming and online gaming to be one of the top activities online.