When it was first introduced back in 1994 in the Philippines, there was no certainty what future it holds. It began only as a tool for communication between devices, meant to pass data from one user to another. 25 years later; the Internet paved the way to a whole new economy in the Philippines. A staple in every household's expenditure, communication through the use of the Internet is as essential as water and electricity.
The Internet has come a long way, and local consumers in the country use it in their everyday lives. From an individual's perspective, the worldwide web gives them an online access to search for global news and information, social media account, gaming apps, and instant messaging. For some, it opened up an avenue to become online entrepreneurs and a tool where they can access apps such as Youtube, Facebook, and Instagram, which they use as a platform for self-expression. Another important platform in the Philippines that emerged out of the service the Internet provides is E-commerce. An online business where buying and selling of goods became more accessible and more efficient between business owners to consumers.