Enhanced internet accessThe country’s efforts to boost internet connectivity resulted in improvements in download speed. As of November 2022, the average download speed of fixed internet in the country was 81.42 Mbps, while mobile internet had a download speed of 24.04 Mbps. 5G network has also been rolled out nationwide in multiple cities, further improving the country’s internet connection. In 2022, the average download speed of the 5G network was about 9 nine times faster than 4G.
Popular activities of Filipino internet usersFilipino internet users spend most of their time connected to social networks per day, higher than the global average of fewer than three hours. Among the social media channels, Meta’s Facebook and Facebook Messenger were the most popular social networking sites, followed by TikTok and Instagram. While such platforms are generally popular among the younger generation, Filipinos over the age of 34 are also active on social media sites.
Apart from social media, Filipinos also access the internet to consume entertainment content. Streaming videos and music were among their leading online activities, with 77 percent using a video streaming subscription service. In addition, online gaming has seen increasing popularity in recent years, becoming a revenue-generating hobby for some.
Increasing internet usage also changed the shopping and banking landscape in the country. This has led to the growth of e-commerce expenditures as more Filipinos were accessing a merchant’s website or shopping apps to buy products or services on any device. Across channels, e-commerce platforms, and social media applications were the most preferred channels of Filipino online shoppers.