When focusing on the number of overnight stays, it is possible to understand the paramount role played by international tourism in Venice. In 2019, the city registered a total of roughly 13 million overnight stays, of which 11 million were completed by international visitors. As of the same year, tourists from the U.S. recorded the highest number of international overnight stays, followed by travelers from the UK and France. Conversely, if looking at domestic figures, data reveal that most Italian overnight stays in Venice related to visitors coming from Lombardy in 2019.
Unlike the overnight stays, the number of hotel facilities slightly decreased. From 2012 to 2019, the number of hotels in the municipality of Venice reached 1,190. Conversely, a significant increase related to the number of non-hotel facilities over the period considered. In this respect, it is reasonable to think that Airbnb played an important role, considering that Venice was one of the Italian cities with the highest number of Airbnb listings as of November 2019.
Apart from the charm of the city itself, Venice also managed to attract national and international tourists thanks to its cultural activities and institutions. The Peggy Guggenheim Collection, on the Grand Canal, and the Venice Film Festival are among the most popular ones. Furthermore, the Biennale International Art Exhibition (taking place on odd-number years) and the Biennale International Architecture Exhibition (organized on even-number years) welcomed 593 thousand and 275 thousand visitors respectively during their latest editions.