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Meat substitutes market in the U.S. - Statistics and Facts

The market for plant-based meats has expanded steadily over the years, as more people consume meat substitutes on a regular basis. The global market value of meat substitutes is expected to grow to over 35 billion U.S. dollars by 2027. Meat substitutes are mainly popular among consumers who are intending to reduce meat consumption. North America is the region with the largest market for plant-based meats and hosts some of the main brands in the industry.

Meat substitute market in focus

Within the United States, the plant-based foods market is worth seven billion U.S. dollars. When breaking down the market by category, meat substitutes are the second most valuable plant-based product category. Only the sales of milk alternatives are higher, valued at approximately 2.5 billion U.S. dollars. The revenue of meat substitutes in the U.S. has been growing with double digits for the last five years, with sales currently valued at 1.4 billion U.S. dollars. Of the meat substitutes available, soy-based products are bought more often than other options. Soy-based proteins include tofu and tempeh.

Meat substitute consumers

Over 79.8 million Americans used meat alternatives in 2020, and this figure was projected to increase to 81.2 million in 2024. One of the most popular brands of meat alternatives in the United States is Morningstar Farms, which offers vegetarian and vegan variations of meat-based products such as bacon, sausages, and burgers. Most consumers consider protein from plant sources to be a healthy part of their diets. The list of meatless protein options continues to grow, with those who prefer plant-based products over animal protein finding meat substitutes a tasty alternative.


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