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Meat substitutes market in the U.S. - Statistics and Facts

The market for plant-based meats has risen steadily over the years, as more people consume meat analogues—food items that are not made out of animal products but are intended to taste similar to meat. The market value is expected to grow to over 30 billion U.S. dollars by 2026. Consumers that purchase meat substitute items are often vegan or vegetarian, many of whom are following a meat-free diet for ethical, religious, or health reasons. Non-dairy cheese product recorded the fastest growth rate, perhaps because there is an even wider range of people who do not consume dairy. North America is the region with the largest market for plant-based meats, and hosts some of the main brands in the industry.

Within the United States, the plant-based foods market was worth 4.5 billion U.S. dollars in 2019. Sales of milk alternatives were the highest, valued at approximately 1.9 billion U.S. dollars that year. Meat substitute sales were valued at over 995 million U.S. dollars, and are expected to grow at a rate five times higher than sales growth for animal meat. Of the meat substitutes available, soy-based products are definitely bought more than other options. Soy-based proteins include tofu and tempeh, two of the most popular bases for meat substitutes.

Over 79 million Americans used meat alternatives in 2019, and this figure was projected to increase to 80.22 million in 2023. The most popular brand of meat alternatives in the United States is Morningstar Farms, which has vegetarian and vegan variations of meat-based products such as bacon, sausages, and burgers. Most consumers understand protein from plant sources to be a healthy part of their diets. The list of meatless protein options continues to grow, with those who prefer plant-based products over animal protein finding meat substitutes a tasty alternative.

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Meat substitutes market in the U.S.

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