Advertising in Germany - statistics & facts

Key insights

Advertising expenditure of the advertising industry in Germany
410m EUR
Advertiser with highest ad spend in Germany
Procter & Gamble
Industry with highest ad spend in above-the-line media in Germany
Food retail

Editor’s Picks Current statistics on this topic

Related topics



Recommended statistics


Television advertising

Print advertising

Internet advertising

Radio advertising

Out-of-home and cinema advertising

Agency rankings

Advertising impact


Further reportsGet the best reports to understand your industry


Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)