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Ramadan in Southeast Asia - statistics & facts

Ramadan, which started on April 13 and ends on May 12 in 2021, is arguably the biggest holiday season in Muslim-majority Indonesia and Malaysia . During Ramadan, observant Muslims abstain from food and drink from sunrise to sunset and concentrate on doing good deeds and strengthening their faith. After a month of fasting, Muslims celebrate overcoming this challenge with the festival of Eid-ul-Fitr, known as Hari Raya in Malaysia, and Lebaran in Indonesia. Eid celebrations in these countries typically involve visiting family and friends in the hometowns and villages, feasting on traditional food and baked goods. Many would be decked out in their best traditional outfits, usually newly bought.

Importance of Ramadan for the food retail sector in Malaysia and Indonesia

Ramadan is also the most important time of the year for food vendors in Malaysia and Indonesia. Although daytime is characterized by abstaining from food and drink, nighttime is quite the opposite. In Malaysia, night bazaars packed with street food vendors would spring up in every city and village. The Indonesian practice of bukber, or breaking of the fast out of home, mean that food sales tend to increase during this time. Malaysians too make an event of breaking fast out of home, especially with friends.

Food FMCG retail sales also increase during Ramadan, as families prepare for Eid. The tradition of serving guests sweet drinks, as well as sweet baked goods, lead to an increase in the retail growth of baking ingredients and non-alcoholic beverages compared to the non-Ramadan period.

Ramadan is a high point for retail activity

The preparation for Eid is also an important time in the retail calendars of Malaysia and Indonesia, especially for clothing and fashion items. In Malaysia, the Ramadan period is marked by sales and promotions. In Indonesia, all employees receive a 13th month bonus, the Tunjangan Hari Raya, a month before their respective religious holiday. The majority of Indonesians across all age groups reported planning to spend more than a quarter of this allowance, with clothing being one of the most popular items bought.

How media usage changes during Ramadan

Despite the commercial activity surrounding Ramadan, Muslims still overwhelmingly view it as a holy month for self-reflection and focusing on their faith. This results in increased religious activity, which then spill into and influence media use. Religious apps, and religious content on television and radio see an increase in users. The time when Muslims consume media also changes, with increased use before dawn, when Muslims wake up for the pre-dawn meal, and at night after breaking fast.

Impact of COVID-19 on how Ramadan is celebrated

The restrictions and curbs implemented for Ramadan last year have been largely lifted in both Malaysia and Indonesia this year. Night bazaars and restaurants and cafes are allowed to open, and communal prayers at the mosque are currently permitted in both countries. This is despite the rising number of cases there. Indonesia remains the most affected country from COVID-19 in Southeast Asia, while Malaysia seems to be coming down from the third wave of infections. Although both countries had started vaccinating their populations against COVID-19, just under four percent of the Indonesian population, and under two percent of the Malaysian population, had been vaccinated. This could pose a significant risk of rising infection numbers during and after Ramadan, which typically sees increases in the movement of people, as they travel back to their hometowns and partake in social activities such as breaking fast together and visiting relatives and friends for Eid. In order to prevent a mass infection event during and after Ramadan, the Indonesian government had introduced a travel ban from urban areas for the week of Eid.

Key figures

The most important key figures provide you with a compact summary of the topic of "Ramadan in Southeast Asia" and take you straight to the corresponding statistics.

Religious activities during Ramadan

Media use during Ramadan

Retail in Ramadan

Interesting statistics

In the following 6 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Ramadan in Southeast Asia".

Ramadan in Southeast Asia

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Ramadan in Southeast Asia - statistics & facts

Ramadan, which started on April 13 and ends on May 12 in 2021, is arguably the biggest holiday season in Muslim-majority Indonesia and Malaysia . During Ramadan, observant Muslims abstain from food and drink from sunrise to sunset and concentrate on doing good deeds and strengthening their faith. After a month of fasting, Muslims celebrate overcoming this challenge with the festival of Eid-ul-Fitr, known as Hari Raya in Malaysia, and Lebaran in Indonesia. Eid celebrations in these countries typically involve visiting family and friends in the hometowns and villages, feasting on traditional food and baked goods. Many would be decked out in their best traditional outfits, usually newly bought.

Importance of Ramadan for the food retail sector in Malaysia and Indonesia

Ramadan is also the most important time of the year for food vendors in Malaysia and Indonesia. Although daytime is characterized by abstaining from food and drink, nighttime is quite the opposite. In Malaysia, night bazaars packed with street food vendors would spring up in every city and village. The Indonesian practice of bukber, or breaking of the fast out of home, mean that food sales tend to increase during this time. Malaysians too make an event of breaking fast out of home, especially with friends.

Food FMCG retail sales also increase during Ramadan, as families prepare for Eid. The tradition of serving guests sweet drinks, as well as sweet baked goods, lead to an increase in the retail growth of baking ingredients and non-alcoholic beverages compared to the non-Ramadan period.

Ramadan is a high point for retail activity

The preparation for Eid is also an important time in the retail calendars of Malaysia and Indonesia, especially for clothing and fashion items. In Malaysia, the Ramadan period is marked by sales and promotions. In Indonesia, all employees receive a 13th month bonus, the Tunjangan Hari Raya, a month before their respective religious holiday. The majority of Indonesians across all age groups reported planning to spend more than a quarter of this allowance, with clothing being one of the most popular items bought.

How media usage changes during Ramadan

Despite the commercial activity surrounding Ramadan, Muslims still overwhelmingly view it as a holy month for self-reflection and focusing on their faith. This results in increased religious activity, which then spill into and influence media use. Religious apps, and religious content on television and radio see an increase in users. The time when Muslims consume media also changes, with increased use before dawn, when Muslims wake up for the pre-dawn meal, and at night after breaking fast.

Impact of COVID-19 on how Ramadan is celebrated

The restrictions and curbs implemented for Ramadan last year have been largely lifted in both Malaysia and Indonesia this year. Night bazaars and restaurants and cafes are allowed to open, and communal prayers at the mosque are currently permitted in both countries. This is despite the rising number of cases there. Indonesia remains the most affected country from COVID-19 in Southeast Asia, while Malaysia seems to be coming down from the third wave of infections. Although both countries had started vaccinating their populations against COVID-19, just under four percent of the Indonesian population, and under two percent of the Malaysian population, had been vaccinated. This could pose a significant risk of rising infection numbers during and after Ramadan, which typically sees increases in the movement of people, as they travel back to their hometowns and partake in social activities such as breaking fast together and visiting relatives and friends for Eid. In order to prevent a mass infection event during and after Ramadan, the Indonesian government had introduced a travel ban from urban areas for the week of Eid.

Interesting statistics

In the following 6 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Ramadan in Southeast Asia".

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