Applebee's Neighborhood Grill & Bar - statistics & facts

Applebee’s Neighborhood Grill & Bar is a U.S.-based restaurant franchise headquartered in Glendale, California. The chain operates within the grill and bar segment of the restaurant industry’s casual dining category, serving menus that range from traditional American fare to regional specialties. In 2020, the brand celebrated its 40th year of business having grown from a small Atlanta eatery into one of the world’s largest casual dining brands. As a casual dining chain, Applebee’s belongs to the broad landscape of full service restaurants (FSRs). This type of sit-down establishment offers table service and can encompass anything from family-style eateries to Michelin-star restaurants. In the United States in 2022, the estimated number of franchised full service restaurants operating across the country was 32,879 and the number of people employed in the FSR franchise industry in the U.S. was approximately 1.1 million.

How popular is Applebee’s in the U.S.?

In 2022, a survey determined that Applebee’s brand awareness in the U.S. hovered around 91 percent. The survey was conducted using the concept of aided brand recognition, meaning that respondents were asked whether they could recognize the brand's logo and written name. A similar survey conducted that year determined that Applebee’s was the twelfth leading restaurant chain in the U.S. according to brand recognition. Despite consumers’ familiarity with the company, many of Applebee’s branches have shut down in recent years. The number of Applebee's restaurants in the U.S. fell to 1,569 units in 2022, marking the seventh consecutive year of nationwide closures. This trend was reflected in some of Applebee’s international markets as well. In 2022, the total number of Applebee’s restaurants operated worldwide, decreased to 1,678. Since 2015, the brand has experienced a year-over-year decrease in the number of restaurants across the world.

What is Applebee's parent company?

Applebee’s is owned and operated by Dine Brands Global, one of the world’s largest full-service dining companies. The California-based powerhouse, previously known as DineEquity, also franchises two additional restaurant chains: the International House of Pancakes (IHOP) and Fuzzy’s Taco Shop. In 2022, the total assets of Dine Brands Global amounted to 1.88 billion U.S. dollars and the company’s operating income amounted to 114.8 million U.S. dollars. While Dine Brands Global’s revenue grew slightly in 2022, it could not match the revenue that was generated more than a decade earlier when Applebee’s first merged with IHOP. Between 2008 and 2022, the company’s revenue peaked in 2008 at 1.61 billion U.S. dollars. According to Dine Brands' annual reports, Applebee’s franchise restaurants sales reached 4.24 billion U.S. dollars in 2022, up from 4.02 billion the year prior.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Statista Research Department, Mar 1, 2024

Key insights

Output of the full service restaurant franchise industry in the U.S.
78.1bn USD
Applebee's sales in the U.S.
4.24bn USD
Advertising revenue of Applebee's worldwide
177.4m USD
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Editor’s Picks Current statistics on this topic

Sales of Applebee's franchise restaurants in the United States from 2009 to 2023 (in billion U.S. dollars)

Quick-Service & Casual Dining Restaurants

Sales of Applebee's franchise restaurants in the U.S. 2009-2023

Number of Applebee's restaurants in the United States from 2015 to 2023

Full-Service Retaurants

Number of Applebee's restaurants in the U.S. 2015-2023

Number of Applebee's restaurants worldwide from 2008 to 2023, by region

Quick-Service & Casual Dining Restaurants

Number of Applebee's restaurants worldwide 2008-2023, by region

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