Marking 44 years of business in 2024, Applebee's Neighborhood Grill + Bar has long been a key player in the
. Applebee’s operates in the restaurant industry’s casual dining category. In 2023, the total
, decreased to 1,642, a decline that has been seen annually for almost 10 years. The majority of these restaurants were located in its home nation of the United States. The estimated
reached over 33 thousand in 2023. Meanwhile, the
was around 1.1 million.
How popular is Applebee’s in the U.S.?
A 2023 survey determined that
Applebee’s brand awareness in the U.S. hovered around 86 percent. The survey was conducted using aided brand recognition, meaning that respondents were asked whether they could recognize the brand's logo and written name. A similar survey conducted that year determined that Applebee’s was the eleventh
leading restaurant chain in the U.S. in terms of brand recognition. This brand recognition has held the chain in good stead in recent years, with
Applebee’s sales in the U.S. having seen growth since the coronavirus pandemic began. That said, when looking at the American Customer Satisfaction Index,
Applebee’s placed below the industry average in U.S. customer satisfaction.
What is Applebee's parent company?
Applebee’s is owned and operated by Dine Brands Global, one of the world’s largest full service dining companies. The California-based powerhouse, previously known as DineEquity, also franchises two additional restaurant chains: the International House of Pancakes (IHOP) and Fuzzy’s Taco Shop. In 2023, the
total assets of Dine Brands Global amounted to 1.74 billion U.S. dollars and the company’s
operating income amounted to around 111 million U.S. dollars. While
Dine Brands Global’s revenue experienced overall growth in the past decade, it failed to match the revenue generated more than a decade earlier when Applebee’s first merged with IHOP.
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