As the awareness of sustainable tourism in Italy rose significantly between 2011 and 2019, so did the share of Italian tourists considering environmentally-friendly aspects when planning trips. As of 2019, roughly 60 percent of Italians claimed to make eco-friendly choices while organizing their trip destinations, accommodation and transport. In this sense, the train was considered as the favorite alternative to cars among eco-tourists in Italy in 2019, while organic food menus and recycling were among the most appreciated services offered by eco-tourism facilities.
Looking at the most common practices of sustainable tourism, data reveal that over 54 million overnight stays in Italy were completed by tourists cycling on holiday in 2019. In this respect, cycling tourism – which refers to travelers organizing holidays mostly focused on cycling activities – in Italy mainly related to international visitors, who also recorded the highest spending in 2019.
In terms of inbound spending linked to sustainable tourist practices, figures published by Banca d’Italia on international tourists traveling with campers in Italy show that German visitors recorded the highest average per capita holiday spending in 2017. On the other hand, Austrian travelers registered the highest average per capita daily spending, which amounted to almost 54 euros. Similarly, most individuals hiking in Italy spent between 30 and 50 euros a day on average in 2018. Bed and breakfasts, religious buildings, and agritourism facilities were the preferred accommodation among travelers who enjoyed discovering Italy on foot.