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E-commerce in France - statistics & facts

Online shopping overview

E-commerce first appeared in France in the 1980s, but truly made its mark in the late 1990s with the rise of internet access in homes. Thirty years later, owning the most powerful e-commerce brand on the market, Jeff Bezos had become the leader of online product delivery. With busy schedules and a need for more convenience, many households have turned to online shopping as an addition to traditional shopping, contributing to over 112 billion U.S. dollars in revenue in 2020.
Some of the most popular online shopping categories in France include fashion, cultural goods and electronics. According to the Statista Digital Market Outlook, the fashion sector is said to increase its overall revenue to almost 23 billion U.S. dollars in 2024. However, to much of a surprise, it was the food and personal care sector that made the strongest appearance in 2020, due to the restrictions linked to the COVID-19 crisis.

M-commerce, cross-border commerce, delivery and payment methods

With a rise in mobile phone usage and a share of 40 percent of purchases carried out on mobile devices in 2019, it is clear that the frequency of using a phone to shop is becoming higher, especially in the food sector. A tendency to combine multiple platforms made the omni-channel shopping experience more popular. In fact, the platform preference might be connected to the type of products bought on each channel. In 2019, travel and software were usually bought online, whereas food or hygiene products where bought in person, a factor which has since changed due to COVID-19. In terms of expenditure, French digital buyers spend 58 euros per online purchase on average, most of them shopping at online marketplaces.
In terms of payment methods, while payment through social media was still used rarely in 2018, a year later, around 60 percent of respondents throughout various age groups preferred credit card payments for their online purchases. After paying for a product by various methods, the parcel would be on its way and reach a multitude of French destinations. Most French consumers like to have their parcels delivered straight to their home (and ideally in less than five days), as opposed to pick-up stations. Apart from domestic deliveries, French sellers can also go international. Many close buyers such as Belgium would shop on French platforms and in 2018, half of the French themselves had bought products from non-french sellers, reinforcing the international quality of e-commerce.

C2C commerce and the COVID-19 crisis

With a shift in societal values like environmental awareness and preservation, the e-commerce business model has broadened, giving space to collaborative consumption platforms. In fact, e-commerce platforms such as eBay, the pioneer of online auctions between private sellers, or even Vinted.fr, with the best selling brand being Petit Bateau. The newcomer is Back Market, the strongest unicorn valued at more than three billion U.S. dollars as of 2021, which is specialized in the sales of second hand electronics. The most sold electronics on the platform were Apple products. And, with the sanitary crisis beginning in 2020, the e-commerce business played a crucial role for personal consumption. Many people relied on delivery services, but it is the Drive and Pedestrian Drive services that were met with a high popularity, especially in France.

Key figures

The most important key figures provide you with a compact summary of the topic of "E-commerce in France" and take you straight to the corresponding statistics.

Most popular e-commerce platforms

E-shopper behavior

Mobile commerce

Collaborative consumption

COVID-19 effects on the e-commerce industry

Interesting statistics

In the following 8 chapters, you will quickly find the 64 most important statistics relating to "E-commerce in France".

E-commerce in France

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!
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E-commerce in France - statistics & facts

Online shopping overview

E-commerce first appeared in France in the 1980s, but truly made its mark in the late 1990s with the rise of internet access in homes. Thirty years later, owning the most powerful e-commerce brand on the market, Jeff Bezos had become the leader of online product delivery. With busy schedules and a need for more convenience, many households have turned to online shopping as an addition to traditional shopping, contributing to over 112 billion U.S. dollars in revenue in 2020.
Some of the most popular online shopping categories in France include fashion, cultural goods and electronics. According to the Statista Digital Market Outlook, the fashion sector is said to increase its overall revenue to almost 23 billion U.S. dollars in 2024. However, to much of a surprise, it was the food and personal care sector that made the strongest appearance in 2020, due to the restrictions linked to the COVID-19 crisis.

M-commerce, cross-border commerce, delivery and payment methods

With a rise in mobile phone usage and a share of 40 percent of purchases carried out on mobile devices in 2019, it is clear that the frequency of using a phone to shop is becoming higher, especially in the food sector. A tendency to combine multiple platforms made the omni-channel shopping experience more popular. In fact, the platform preference might be connected to the type of products bought on each channel. In 2019, travel and software were usually bought online, whereas food or hygiene products where bought in person, a factor which has since changed due to COVID-19. In terms of expenditure, French digital buyers spend 58 euros per online purchase on average, most of them shopping at online marketplaces.
In terms of payment methods, while payment through social media was still used rarely in 2018, a year later, around 60 percent of respondents throughout various age groups preferred credit card payments for their online purchases. After paying for a product by various methods, the parcel would be on its way and reach a multitude of French destinations. Most French consumers like to have their parcels delivered straight to their home (and ideally in less than five days), as opposed to pick-up stations. Apart from domestic deliveries, French sellers can also go international. Many close buyers such as Belgium would shop on French platforms and in 2018, half of the French themselves had bought products from non-french sellers, reinforcing the international quality of e-commerce.

C2C commerce and the COVID-19 crisis

With a shift in societal values like environmental awareness and preservation, the e-commerce business model has broadened, giving space to collaborative consumption platforms. In fact, e-commerce platforms such as eBay, the pioneer of online auctions between private sellers, or even Vinted.fr, with the best selling brand being Petit Bateau. The newcomer is Back Market, the strongest unicorn valued at more than three billion U.S. dollars as of 2021, which is specialized in the sales of second hand electronics. The most sold electronics on the platform were Apple products. And, with the sanitary crisis beginning in 2020, the e-commerce business played a crucial role for personal consumption. Many people relied on delivery services, but it is the Drive and Pedestrian Drive services that were met with a high popularity, especially in France.

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