E-commerce in France – statistics & facts

France is one of Europe’s e-commerce heavyweights, with a market that has witnessed remarkable growth in recent years. Ranking third after Germany and the United Kingdom, e-commerce users in France were estimated at over 51 million in 2023. In the last decade only, the number of active French e-commerce websites nearly doubled, reflecting both the reach and profitability of the country’s burgeoning trade in the digital realm.

Profitable segments and the C2C revolution

With an estimated 30 billion U.S. dollars in revenues, fashion was by far the most lucrative e-commerce segment in France in 2023. Within the fashion segment, the second-hand online marketplace Vinted was the most visited fashion and apparel website in France that year, surpassing global powerhouses Zalando and ASOS. Indeed, e-tailers had to respond to growing consumer demands for more affordable and sustainable products, which led to the flourishing of C2C e-commerce, as evidenced by the rise and popularity of online marketplaces for buying and selling secondhand products online such as Leboncoin, Cdiscount, and Vinted. As of April 2023, leboncoin.fr recorded a monthly web traffic of nearly 127 million visitors.

The rise of shoppertainment

The emergence of social media shopping (social commerce) and buying via livestreaming (live shopping) is slowly redefining the e-commerce landscape in France. With Instagram’s "shoppable tags", buyers can directly click on the tag of the products they like in an Instagram post and purchase them through the app. In a 2022 survey, a quarter of French shoppers reported having purchased on social media at least once, with celebrities and influencers being a leading source of motivation for around 18 percent of shoppers to engage in social commerce. With internet users spending more and more time on social media content, social shopping promises to become one of the most relevant sales channels for e-commerce in the near future.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Lynn Beyrouthy, Aug 31, 2023

Key insights

E-commerce sales revenue
147bn EUR
E-commerce share of total retail sales
12.5%
Most visited e-commerce website
Amazon
Get more insights

Editor’s Picks Current statistics on this topic

Share of the population and internet users purchasing online in France from 2003 to 2022

Key Figures of E-Commerce

E-commerce user penetration in France 2003-2022

Number of active e-commerce websites in France from 2006 to 2022 (in 1,000s)

Online Marketplaces

Number of e-commerce websites in France 2006-2022

Top online stores in France in 2022, by e-commerce net sales (in million U.S. dollars)

B2C E-Commerce

France: Top 10 online stores

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Consumer behavior

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Social commerce

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eCommerce in France
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Beauty and personal care e-commerce in France
Beauty and personal care e-commerce in France
Online food delivery in France
Online food delivery in France
Social commerce
Social commerce
Live commerce
Live commerce

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