In Italy, online phone apps appeared essential to keep contact with family and friends. Whatsapp remained the most used app, while Houseparty, Skype, and Zoom saw downloads and daily active user numbers jump.
While digital media could count on a growing and more engaged audience, traditional media were badly affected by the emergency crisis. More than six in ten Italians bought less books, magazines, and newspapers during the lockdown, while the book publishing industry had to postpone up to 42 percent of new book releases.
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