Car brands: Toyota - statistics & facts

Toyota is the flagship brand of the Toyota Motor Corporation. Toyota was the most valuable automotive brand worldwide in 2019 with over 29 billion U.S. dollars in market value. After World War II, Japan faced scarcity problems in financial and real resources. To overcome this, Toyota invented lean manufacturing, also known as “The Toyota Way” or Toyota Production System. Inventions by Toyota paved the way for new ways of looking at older problems in car manufacturing. Trough its creative approaches, Toyota redesigned manufacturing not only for itself but for entire industries worldwide.

The company´s TPS (Toyota Production System) is famous for “lean management”, and Toyota is feted for manufacturing affordable and high-quality cars with high fuel efficiency. In the fiscal year 2020, the company generated over 29 trillion Japanese yen in net revenue from its global operations. Based on regional revenue streams, Toyota generated most of its annual revenue in Japan and North America during the fiscal year 2020.

Efficiency is often believed to come at the cost of quality, but this was not the case for Toyota vehicles. To continue improvements in vehicles produced and introducing innovative approaches, Toyota invests heavily in research and development (R&D) with a long-term strategy. During the fiscal year of 2020, the company’s R&D expenditure exceeded one trillion Japanese yen. To sustain its global competitiveness and high market value, in addition to the high R&D expenditure, the company invested in marketing strategies of its products. Toyota is one of the top spenders in advertising its products in the U.S., although the level of Toyota’s advertising spending over the recent years in the U.S. demonstrates a declining trend, down to 1.44 billion U.S. dollars in 2020.

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Car brands: Toyota

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