In Denmark, viewing video content via streaming services is still less popular than consuming it via traditional TV sets. The average daily time spent using on demand platforms amounted to roughly 50 minutes in 2019. By comparison, Danes spent three times as much watching traditional television. To watch movies, online video providers were only the third most used platforms, after televisions and cinemas. However, while the consumption of films via TV, DVDs, and blu-rays declined from 2017 to 2019, video on demand usage grew considerably.
The SVoD platform Netflix and the online television channel DR TV are the most used streaming services in Denmark. According to a survey from 2019, over half of respondents stated to have used them to stream movies and series in the past 12 months. While Netflix was particularly trendy among the youngest age groups from 12 to 39 years, the target group of DR TV was 25 to 59 years old. Other popular platforms included Viaplay, TV2 Play, as well as HBO Nordic. Nearly one third of people interviewed each used those within the previous year. Additionally, another competitor enters the market in mid-September 2020: Disney+. A survey from 2019 found that 44 percent of Danes already considered subscribing to the VoD service.
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In the following 7 chapters, you will quickly find the 36 most important statistics relating to "Video on demand in Denmark".