Current digitalization and personalization trends are playing an increasingly important role in the French cosmetics market. According to the 2019 annual report published by the L’Oréal group, digitalization is one of the main levers of economic growth. The cosmetics industry has indeed benefited from the rising popularity of social media such as Instagram and YouTube. Not only are these platforms very influential among some groups, but they create demand for beauty products, and help fill the gap between cosmetic brands and consumers. However, cosmetic and beauty brands seem to have lost the monopoly on speaking out about their products, in favor of influencers communicating via specialized blogs or YouTube videos, on products that were traditionally promoted by the brands themselves.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
Research expert covering DIY, home improvement and furniture retail