The Black Lives Matter (BLM) movement originally emerged in 2013 and has since then advocated for non-violent civil disobedience to fight discrimination against people of color. Demanding societal change and an end to systemic racism, it gained momentum in the summer of 2020 in the United States with the George Floyd protests leading to a social unrest that shook the United States and then the world. The movement ignited widespread debates about the lack of racial representation in media and advertising.
And so, the BLM movement has started the conversation on racial inclusion in media and ads, but brands should not forget about other underrepresented minorities either. The inclusion of LGBTQ+ people and racial minorities as well as equal gender representation, is important to consumers. By using diverse portrayals in advertising, companies are able to build their brand while also changing societal perception of the communities depicted.
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In the following 5 chapters, you will quickly find the 23 most important statistics relating to "Diversity and inclusion in advertising in the U.S.".