Mobile device segmentsBy 2025, it is forecast that nearly 63 million people in the UK will be using a smartphone, a sharp increase from the 22 million people just ten years ago. Those aged between 16 and 34 are most likely to use such devices, although there has been a noticeable increase in smartphone usage in people aged 55 to 64. For tablet computers, ownership is highest in the 35 to 44 age category, although once again, it is those aged 55 years and above where the strongest uptake of tablet computers has been observed in recent years. By 2026, it is forecast that sales of tablet computers in the UK will equate to just under 2.14 billion U.S. dollars. Revenue fromlaptop sales is set to reach 6.65 billion U.S. dollars in the UK during the same year.
Mobile device vendorsIn terms of vendors of mobile devices, Apple and Samsung dominate the smartphone and tablet markets in the UK. For smartphones, Apple’s market share stood at around 52 percent in 2021, while Samsung occupied 28 percent. For tablets, Apple and Samsung again ranked first and second, occupying 60 and 19 percent of the market respectively. Apple have been losing some of their market share in recent years, as Samsung and Amazon improve their tablet offerings.
While Amazon has increased its share within the UK tablet market, it is within the e-reader market where the company performs strongest with its Kindle devices. Other mobile device markets, such as smartwatches, also see Apple and Samsung feature heavily, alongside the likes of Fitbit and Garmin.