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Smartphones in Latin America- Statistics & Facts

Whether used to communicate, access information, or play games, smartphones have become vital tools for individuals around the world. Latin America is no exception, as mobile devices account for up to 70 percent of the web traffic generated in the region and smartphones make 70 percent of all mobile connections in the region. This value is expected to increase to 80 percent by 2025. By this time, average monthly smartphone traffic is also predicted to increase 17-fold compared to the numbers reported a decade earlier.

Top brands

Followed by U.S. American companies Motorola and Apple, the South Korean tech conglomerate, Samsung, is the leading smartphone manufacturer in South America. Although placing fourth on that list, Huawei, is the Chinese smartphone manufacturer with the largest share of South America’s web traffic, reaching 9.4 percent in early 2020. Together, the biggest Chinese smartphone brands held a market share which grew five percent between 2019 and 2020, reaching 17 percent of the continent’s web traffic. Meanwhile, Latin American smartphone brands, such as BGH, Positivo, and Lanix, still have potential for expansion, judging by their modest market shares.

Smartphone usage

With an estimated combined total of over 222 million users in 2020, Brazil and Mexico are ranked as having the most smartphone users in Latin America. A survey found that In Mexico, the devices were mostly used for sending messages and social networking, while only two percent of respondents mentioned gaming as a smartphone activity. On the other hand, nearly three fourths of smartphone scrollers from Brazil said they played games on their devices daily. While so far, smartphone activities have concentrated around communication and entertainment, rising smartphone adoption is bound to integrate the use of such services as mobile commerce, mobile banking, or mobile health firmer into the Latin American reality.

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Smartphone market in Latin America

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