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Online shopping events in Latin America - statistics & facts

Every year, shoppers across the globe take advantage of discount days to get the best deals on their purchases. These events have long been crucial for small and large retailers to drive in-store sales, but as e-commerce grows in popularity, promotions and special offers are rapidly moving into the digital space. Whether it’s the Hot Sale, El Buen Fin, the CyberDays, Cyber Monday, or Black Friday, Latin America does not fall short in online sales events. Even though not all dates are celebrated simultaneously across the region, some have become household names for online shopping in most Latin American countries.

Holiday shopping season kick-off 

Black Friday and Cyber Monday mark the beginning of the holiday season shopping craze around the world. Created in the United States, these two days have gained notoriety in Latin America. The sheer amount of offers and variety of providers have caused a surge in consumer spending. In Brazil, Black Friday and Cyber Monday's boost to e-commerce was such that, cumulatively, their online sales revenue exceeded all online Christmas shopping in December 2021. That year, CyberMonday – held in some countries as Cyberlunes – broke sales records across the region. In Chile, this edition of the event proved exceptionally popular, achieving revenues of 433 million U.S. dollars, a spike of over 40 percent compared to 2020.

Hot Sale: the mid-year shopping spree 

On top of holiday season promotions, several Latin American markets have also incorporated mid-year sales days into their e-commerce calendars. In 2014, the Mexican Association of Online Sales and the Argentine Chamber of Electronic Commerce launched the Hot Sale, a discount event intended to promote e-commerce, and the bet has paid off. In 2021, Mexico’s Hot Sale generated about 19 billion Mexican pesos in online sales and attracted roughly six million new buyers. Similarly, Argentina’s campaign also proved successful, with revenues of 25 billion Argentine pesos that year, increasing by 1,900 percent compared to its 2015 edition. In recent years, the digital event has reached new territories across the region, taking place on several occasions in Colombia, Brazil, Chile, and Peru.

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