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Online shopping events in Latin America – statistics & facts

Every year, buyers from all over the world take advantage of discount days to get the best deals on their purchases. For retail and department stores, these events have traditionally been key to boosting in-store sales; however, as electronic commerce has grown in popularity, sales and promotions have quickly moved to the digital space. Whether it is Hot Sale, El Buen Fin, CyberDays, Cyber Monday, or Black Friday, Latin America does not fall short in online sales days. Even though not all the dates are celebrated uniformly across the region, some have become household names for shopping holidays in most Latin American countries.

Holiday shopping season kick-off 

Around the globe the celebration of Black Friday, and more recently Cyber Monday, mark the beginning of the Holiday shopping season craze. Originated in the United States, these two days have gained strong notoriety in Latin America for their offers and subsequent consumer spending surges. Black Friday's impulse to e-commerce is such that in 2019, online sales growth in the region’s largest economies was of at least 160 percent in comparison to a regular day. That same year, both events were collectively the second-largest online revenue-generating days in Brazil, only behind Christmas. Meanwhile, in 2020, Cyber Monday proved to be exceptionally popular in Chile, achieving a record revenue of approximately 305 million U.S. dollars.

Hot Sale: the mid-year shopping spree 

Diverging from the two U.S. American keystone shopping holidays, several Latin American countries have developed their own pivotal mid-year sales days. In 2014, both the Mexican Association of Online Sales and the Argentine Chamber of Electronic Commerce launched the discount event known as Hot Sale, an initiative to promote e-commerce in Mexico and Argentina, respectively. Years later, the bet has paid off. In 2020, Hot Sale Mexico generated over 20 billion Mexican pesos in online sales and attracted roughly 58 percent new buyers. Similarly, Argentina’s campaign also turned out to be successful, reporting that year revenues of over 19 billion Argentine pesos, an increase of approximately 1,450 percent compared to its 2015 edition. Since its first version in these two countries, the digital event has reached new territories across the region, taking place on several occasions in Colombia, Brazil, Chile, and Peru.

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Online shopping events in Latin America

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Black Friday

'Cyber' days

Hot Sale

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