In 2019, Mexico ranked among the largest pet food markets worldwide and the second biggest market in Latin America, only after Brazil. As the preferred pets in Mexican households are dogs and cats, these animals are the ones dominating pet food sales in the country. The production volume of dog and cat food was estimated to reach 1.2 million metric tons in 2020. Leading pet food companies worldwide Mars and Nestlé accounted for the largest share of pet food retail sales in Mexico. Pet food brands as Pedigree and Whiskas, owned by Mars, and Purina Dog and Cat Chow, marketed by Nestlé, were the pet food heavyweights in the Mexican market, with a combined market share of more than 60 percent.
Dog food, the most produced and consumed pet food in Mexico
The sales volume generated by cat food was estimated to reach approximately 138 thousand metric tons in 2020. This represents less than 15 percent of total dog food sales. Just as with dogs, Mexican cat owners prefer to feed their kittens with dry food. However, as wet food is a good way to help cats stay hydrated, the wet cat food segment is becoming more popular, with sales expected to grow 25 percent from 2020 to 2022. Effem México, a subsidiary of Mars, and Nestlé Mexico are among the leading producers of cat food in the country.
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P. Navarro Villa
Research expert covering food and agriculture in Latin America