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FMCG market in Poland - statistics & facts

Fast moving consumer goods (FMCG) are products bought regularly to meet basic needs. They mainly include food, beverages, cosmetics, cleaning products, alcohol, and tobacco products.
The revenue of the food and beverage market in Poland amounted to nearly 58 billion U.S.dollars in 2020. The Polish agri-food industry is one of the key contributors in the national agricultural sector. The value of manufactured products reached approximately 375 billion zloty in 2019. New companies from the FMCG industry enter Poland's market every year, resulting in increasing employment in the food industry.

The consumer goods industry's unique features include a large variety of products, relatively low prices, and very high sales volumes. Consumer spending is boosted by increased household disposable income, associated with growing wages and declining unemployment. The development of the Polish FMCG market is also influenced by government spending driving consumption, including the Family 500 plus program.

Characteristics of the Polish FMCG market

Poland is one of the leading producers of meat, especially poultry, milk, vegetables, and fruit in Europe. The country's processing industry is known for its diversity, including tobacco and alcohol production, among many food products.

Global brands such as Henkel, Imperial Tobacco, Kraft Foods, Mars, Nestle, Philips Morris, Procter&Gamble, Unilever, and The Coca-Cola Company have their offices here. Some of the largest Polish manufacturers in the FMCG industry are Mlekovita and Mlekpol (dairy processing), Maspex (food products), or Hortex (juice). The most popular brands trusted by many consumers are Tyskie (beer), Tymbark (juices), Grycan (ice cream), E.Wedel (chocolate), Kotlin, and Pudliszki (sauces and ketchup), Kujawski (oil), and Winiary (spices and various types of ready meals).

Meat, fruit, vegetables, cereals, dairy products, and eggs were the agri-food products that generated significant export revenue in 2019. Large incomes were also obtained from trade in cigarettes, clothing, and cosmetic products.

Impact of COVID-19 on the FMCG market

The outbreak of the coronavirus (COVID-19) in Poland did not dramatically change market trends in the FMCG industry, but it did strengthen those already growing. These include, among others, the expansion of e-commerce, increasing sales of private label products and healthy food. The weakening position of hypermarkets increased customer interest in shopping at nearby discounters, supermarkets, and convenience stores.

However, not all segments have survived the crisis. The substantial decline in demand from the HoReCa sector and difficulties in transport (mostly international) translated into a sales decrease for key product categories such as food and beverages. On the other hand, individual consumers had to reckon with a sharp rise in prices caused by trade restrictions, increased demand for food and hygiene products, and international traffic restraints, resulting in a lack of foreign workers during the seasonal period.

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FMCG market in Poland

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