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Cosmetic and perfume industry in Spain - statistics & facts

Thanks in part to the longstanding industry traditions in France or Italy, Europe is the leading cosmetic and perfume market. Specifically, the value of cosmetics consumed in the European Union is approximately 80 billion euros. Within the European Union, Spain’s cosmetic market ranks fifth, and in 2019, the Spanish consumption value of cosmetic amounted to seven billion euros.

Skincare demonstrates the greatest potential within the cosmetics and perfumery business in Spain. Without going any further, this sector has gained importance since the last decade, and it occupied a 30 percent share of the Spanish cosmetic market in 2019. Perfumery contributes significantly to revenue in the cosmetic industry, as it generates an estimated 1.4 billion euros in consumption. International trade constitutes another key revenue source: Spanish beauty products exported abroad generate more than exports typically associated with Spain such as wine and olive oil.

Leading cosmetic companies in Spain

In Spain, the cosmetic industry is led by multinational subsidiaries. For example, L’Oreal and Johnson & Johnson are the Spanish leading wholesalers, and Douglas and Sephora rank high in the list of principal Spanish cosmetic retailers. Yet with more than 580 small and medium-sized enterprises (SMEs) located in Spain, the number of SMEs in the cosmetics and perfumery manufacturing sector is higher than the number of multinational subsidiaries and fourth highest in comparison to other European countries.

New trends in the industry

Nowadays, people are more interested in natural cosmetics and reliable manufacturers. Every year, pharmacies continue to gain traction in the cosmetic market share by distribution channels in Spain. In 2019, the current share was close to 20 percent. E-commerce is assuming an increasingly larger role in Spain’s cosmetic and perfume industry: Thus, in 2020, 34 percent of people in Spain bought cosmetic and personal care products online.

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Interesting statistics

In the following 5 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Cosmetic and perfume market in Spain".

Cosmetics and perfume industry in Spain

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Key figures

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Key figures of the market in Spain

Leading brands

E-commerce cosmetic market


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