Skincare demonstrates the greatest potential within the cosmetics and perfumery business in Spain. Without going any further, this sector has gained importance since the last decade, and it occupied a 30 percent share of the Spanish cosmetic market in 2019. Perfumery contributes significantly to revenue in the cosmetic industry, as it generates an estimated 1.4 billion euros in consumption. International trade constitutes another key revenue source: Spanish beauty products exported abroad generate more than exports typically associated with Spain such as wine and olive oil.
Leading cosmetic companies in SpainIn Spain, the cosmetic industry is led by multinational subsidiaries. For example, L’Oreal and Johnson & Johnson are the Spanish leading wholesalers, and Douglas and Sephora rank high in the list of principal Spanish cosmetic retailers. Yet with more than 580 small and medium-sized enterprises (SMEs) located in Spain, the number of SMEs in the cosmetics and perfumery manufacturing sector is higher than the number of multinational subsidiaries and fourth highest in comparison to other European countries.
New trends in the industryNowadays, people are more interested in natural cosmetics and reliable manufacturers. Every year, pharmacies continue to gain traction in the cosmetic market share by distribution channels in Spain. In 2019, the current share was close to 20 percent. E-commerce is assuming an increasingly larger role in Spain’s cosmetic and perfume industry: Thus, in 2020, 34 percent of people in Spain bought cosmetic and personal care products online.
Find the most recent facts and figures about cosmetic and perfume market in Spanish too.