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Cosmetics and perfume industry in Spain - statistics & facts

Thanks in part to the longstanding industry traditions in countries such as France or Italy, Europe is one of the leading cosmetics and perfume markets. Specifically, the value of cosmetics consumed in Europe is approximately 80 billion euros. Spain’s cosmetic market ranks fifth in the European area, and in 2021, the Spanish consumption value of cosmetics amounted to almost seven billion euros.
Skincare demonstrates the greatest potential within the cosmetics and perfumery business in Spain. This sector has gained importance in the last decade, and it occupied over 30 percent share of the Spanish cosmetic market in 2021. Perfumery contributes significantly to revenue in the cosmetic industry, as it generates an estimated 1.4 billion euros in consumption. International trade constitutes another key revenue source: Spanish beauty products exported abroad generate more than exports typically associated with Spain, such as wine and olive oil.

Leading cosmetics companies in Spain

In Spain, the cosmetic industry is led by multinational subsidiaries. For example, L’Oréal and Johnson & Johnson are among the Spanish leading wholesalers, and Douglas and Sephora rank high in the list of principal Spanish cosmetic retailers. Yet with more than 500 small and medium-sized enterprises (SMEs) located in Spain, the number of SMEs in the cosmetics and perfumery manufacturing sector is one of the highest in comparison to other European countries.

New trends in the industry

Nowadays, people are more interested in natural cosmetics and reliable manufacturers. Every year, pharmacies in Spain continue to gain traction, winning an even larger share of the cosmetics market. In 2021, said share amounted to over 20 percent. E-commerce is also assuming an increasingly large role in Spain’s cosmetic and perfume industry, with approximately 34 percent of consumers in Spain buying cosmetic and personal care products online in 2020.

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