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Peloton - Statistics & Facts

Founded in the United States in 2021, Peloton is a fitness equipment and online media company based in New York City. The company's main product is a stationary exercise bike, while it has also recently launched a state-of-the-art treadmill range. The other aspect of Peloton's business model is its online monthly subscription service, which gives users access to remote fitness classes, often led by Peloton's celebrity instructors. This subscription service has seen its user numbers worldwide reach over one million for the first time in 2020, marking almost double the number of subscribers in the previous year. While the company originally retailed only in the United States, it has since expanded into Canada and parts of Europe. The growth of Peloton can be seen in the company's annual revenue, which has risen from under 220 million U.S. dollars in 2017 to over 1.8 billion U.S. dollars in 2020. While the majority of this revenue was generated in North America, the revenue made in the rest of the world also increased almost fivefold between 2019 and 2020.

While Peloton's own range of exercise equipment does not come cheap, it has certainly proved popular among consumers. In 2020, the company's annual connected fitness product revenue stood at 1.46 billion U.S. dollars, twice the revenue from the year before. Meanwhile, revenues from Peloton's subscription service have also seen a significant increase in recent years. The Peloton Digital Membership costs 12.99 U.S. dollars in the United States and generated a total of over 363 million U.S. dollars in revenue worldwide in 2020.

The growth in popularity of the fitness company was no doubt accelerated by the coronavirus (COVID-19) pandemic, which forced many gyms and health clubs across the world to close. During periods of lockdown and quarantine, fitness fans had to find ways to stay in shape in their own homes and many turned to online classes, such as the ones offered by Peloton, to keep themselves motivated and have the feeling of working out in a group. As a result, the number of Peloton workouts completed worldwide has risen significantly from quarter to quarter, with the company reporting a total of 164.5 million global workouts completed through its subscription service in 2020. With the ability to workout in the comfort of your own home and at a time that suits you, it seems that Peloton has tapped into a lucrative market which is set to last far beyond the lockdown measures as a result of the coronavirus pandemic.

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