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Cosmetics and personal care e-commerce in France – statistics & facts

Home to some of the most renowned and established groups in the industry like L'Oréal and LVMH, France has historically always been at the forefront of the global cosmetics industry. In 2022, French brands dominated the global ranking of the leading cosmetics and personal care brands, while the French cosmetics market was valued at more than 12 billion euros.

Sephora: the go-to destination for online beauty shopping in France

In France, the beauty, health and personal care segment was estimated to have more than 19 million e-commerce users in 2021, with an overall upward trend forecast reaching more than 22 million users by 2025. As more French people use online channels to shop for beauty products, retailers are generating more revenues in the e-commerce segment.
In 2021, sephora.fr was the leading online store in the personal care segment with more than 245 million U.S. dollars in e-commerce net sales. Sephora’s online store was also the most visited cosmetics and personal care website, with monthly web traffic reaching more than five million visitors in August 2022. Founded in 1970, the Sephora retail brand was acquired by luxury conglomerate LVMH (Moët Hennessy Louis Vuitton) in 1997. Today, Sephora operates online and in brick-and-mortar stores in nearly 30 countries worldwide.

France’s very own beauty industry champion

LVMH’s biggest competitor is another French company that boasts the position of uncontested world leader in the beauty industry. France’s very own L'Oréal Paris is by far the most valuable cosmetics and personal care brand worldwide. With famed brands like Lancôme, Garnier, and La Roche-Posay amongst others in its prestigious brand portfolio, the company recorded more than 32 billion euros in consolidated annual sales in 2021. To drive this constant revenue stream, L'Oréal is ramping up its brand’s online presence: between 2015 and 2021, the company tripled its online share of Consumer Reach Points to become the biggest FMCG brand generating nearly a fifth of its total consumer reach through digital channels. Not only this, but the French beauty giant is even going beyond e-commerce and investing heavily in new technologies combining artificial intelligence and social commerce to enhance both the in-store and online shopping experiences. L'Oréal calls this “the rise of ‘retailtertainment’” and it is at the heart of its strategy to become the unrivalled champion of beauty tech.

Interesting statistics

In the following 5 chapters, you will quickly find the 27 most important statistics relating to "Cosmetics and personal care e-commerce in France".

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