Sephora: the go-to destination for online beauty shopping in FranceIn France, the beauty, health and personal care segment was estimated to have more than 19 million e-commerce users in 2021, with an overall upward trend forecast reaching more than 22 million users by 2025. As more French people use online channels to shop for beauty products, retailers are generating more revenues in the e-commerce segment.
In 2021, sephora.fr was the leading online store in the personal care segment with more than 245 million U.S. dollars in e-commerce net sales. Sephora’s online store was also the most visited cosmetics and personal care website, with monthly web traffic reaching more than five million visitors in August 2022. Founded in 1970, the Sephora retail brand was acquired by luxury conglomerate LVMH (Moët Hennessy Louis Vuitton) in 1997. Today, Sephora operates online and in brick-and-mortar stores in nearly 30 countries worldwide.