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Mobile gaming habits in the United States - statistics & facts

Mobile gaming has become a driving force behind the rapid growth of the U.S. video gaming market. Previously considered a niche industry, mobile gaming has set in motion one of the most impactful (digital) gaming transformations of the past few decades. In 2020, mobile gaming revenue hit the 10-billion-dollar mark and accounted for over 50 percent of video gaming revenue in the United States. The number of U.S. mobile video game users also reached a record 147 million in 2020, driven by a wave of technological advances, digital innovation, and nationwide lockdowns. As mobile adaption and smartphone usage continue to peak, gaming publishers focus on the mobile ecosystem more vigorously than ever, leaving no doubt that the mobile gaming phenomenon will continue to modify the U.S. gaming landscape and influence gaming behavior and engagement of millions of players across the country.

Mobile has diversified gamer demographics

Fueled by nationwide coronavirus (COVID-19) lockdowns, the mobile gaming user penetration rate in the U.S. jumped from 41 to 44 percent in 2020. Long before this surge in user count, the mobile gaming audience had become increasingly diverse with regard to age and gender. According to a recent survey, female players accounted for 51 percent of smartphone gamers in the U.S. in 2020, while they only made up 42 percent of PC and laptop gamers. As for mobile gaming age demographics, the same survey revealed that smartphone video games are particularly popular with players aged 20 to 39 years. Considering that children nowadays have increased access to (mobile) technology, it comes as no surprise that smartphones and tablets have also become preferred devices for playing video games among teens and pre-teens in the United States.

Mobile user behavior and engagement

Mobile gaming is one of the most popular smartphone activities in the United States, with roughly 30 percent of smartphone owners using their mobile devices for gaming at least once a week. As part of a 2021 survey on mobile gamer engagement, more than a third of respondents stated they played mobile games for one to five hours per week, while another eight percent reportedly did so for over 20 hours. Strategy, action, and casual games were among the preferred mobile gaming genres among tablet users in early 2021, while puzzle and casino games held the highest share of mobile gaming revenue. So what are mobile gamers playing and spending their money on? Roblox is the top-grossing iPhone gaming app in the U.S., while Among Us continues to top the U.S. leaderboard in terms of downloads. As more publishers enter the mobile gaming scene by launching new gaming titles or reinventing established franchises for mobile, the mobile gaming revolution is unlikely to recede anytime soon.

Key figures

The most important key figures provide you with a compact summary of the topic of "Mobile gaming habits in the United States" and take you straight to the corresponding statistics.

Gamer demographics

User engagement

User spending & monetization

Interesting statistics

In the following 6 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Mobile gaming habits in the United States".

Mobile gaming habits in the United States

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Mobile gaming habits in the United States - statistics & facts

Mobile gaming has become a driving force behind the rapid growth of the U.S. video gaming market. Previously considered a niche industry, mobile gaming has set in motion one of the most impactful (digital) gaming transformations of the past few decades. In 2020, mobile gaming revenue hit the 10-billion-dollar mark and accounted for over 50 percent of video gaming revenue in the United States. The number of U.S. mobile video game users also reached a record 147 million in 2020, driven by a wave of technological advances, digital innovation, and nationwide lockdowns. As mobile adaption and smartphone usage continue to peak, gaming publishers focus on the mobile ecosystem more vigorously than ever, leaving no doubt that the mobile gaming phenomenon will continue to modify the U.S. gaming landscape and influence gaming behavior and engagement of millions of players across the country.

Mobile has diversified gamer demographics

Fueled by nationwide coronavirus (COVID-19) lockdowns, the mobile gaming user penetration rate in the U.S. jumped from 41 to 44 percent in 2020. Long before this surge in user count, the mobile gaming audience had become increasingly diverse with regard to age and gender. According to a recent survey, female players accounted for 51 percent of smartphone gamers in the U.S. in 2020, while they only made up 42 percent of PC and laptop gamers. As for mobile gaming age demographics, the same survey revealed that smartphone video games are particularly popular with players aged 20 to 39 years. Considering that children nowadays have increased access to (mobile) technology, it comes as no surprise that smartphones and tablets have also become preferred devices for playing video games among teens and pre-teens in the United States.

Mobile user behavior and engagement

Mobile gaming is one of the most popular smartphone activities in the United States, with roughly 30 percent of smartphone owners using their mobile devices for gaming at least once a week. As part of a 2021 survey on mobile gamer engagement, more than a third of respondents stated they played mobile games for one to five hours per week, while another eight percent reportedly did so for over 20 hours. Strategy, action, and casual games were among the preferred mobile gaming genres among tablet users in early 2021, while puzzle and casino games held the highest share of mobile gaming revenue. So what are mobile gamers playing and spending their money on? Roblox is the top-grossing iPhone gaming app in the U.S., while Among Us continues to top the U.S. leaderboard in terms of downloads. As more publishers enter the mobile gaming scene by launching new gaming titles or reinventing established franchises for mobile, the mobile gaming revolution is unlikely to recede anytime soon.

Interesting statistics

In the following 6 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Mobile gaming habits in the United States".

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