Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

Digital advertising - statistics & facts

Product promotion represents nothing new to the open market. Advertising constitutes a vital part of any modern business, and aside from the financial crisis from 2007 to 2009 and the infamous 2020, companies around the globe have been constantly increasing their investment in all advertising formats. In this scenario, it was only a matter of time that, after the rise of the internet, firms started to bring their product promotion to this new place where everyone was hanging out: the digital world. Now, the internet is the most-invested advertising platform and since 2020, more than half of the global advertising spending has been dedicated to this type of online marketing. The most recent studies on this subject also reveal that digital advertising is only getting started, with projections pointing towards a continuously increasing investment in an industry that might reach over 526 billion U.S. dollars by 2024.

The world of digital promotion in Spain

Just like the rest of its modern counterparts across the globe, Spain is no stranger to digital advertising, and with an estimated spending of 2.15 billion euros, the country has been one of the largest online advertising markets in Europe since 2019. As a matter of fact, prospects remain overwhelmingly bright for internet-related advertising in this country, and the industry is likely to hit the three billion euro mark by 2024. Approximately 993 million euros of this investment is reserved for search engine advertising, which is equivalent to an estimated 32 percent of the all spending in 2019. The impact of online advertising in Spain becomes clear when looking at the revenue figures, which have been on the rise for a few years now. In 2018, online advertisements had already generated over two billion euros, and this uptrend is only expected to continue in the future. The largest proportion of revenue originated from desktop devices, although mobile platforms are currently gaining ground and are projected to reduce the gap on their more traditional counterparts by 2024.

Social Media and digital marketing

Incidentally, companies are gradually investing more on mobile banner advertising to promote their products and services in Spain, with the latest estimates at roughly 153 million U.S. dollars by 2025. Social media, vastly used on mobile devices, is experiencing a growth in popularity that investors are using as leverage for advertising. Recent data has shown that just over 40 percent of companies dedicated 6 to 15 percent of their advertising budget for social media strategies in 2019. This differs significantly from other forms of digital advertising such as e-mail marketing which came into existence at an earlier time. In 2019, only 10 percent of companies in Spain devoted 10 to 20 percent of their advertising budget to e-mail marketing.

The analysis outlined above makes clear that the digital movement is here to stay. To keep abreast of this transformation and seize the opportunities afforded by social media, companies are investing increasingly more of their financial resources in digital advertising.

Key figures

The most important key figures provide you with a compact summary of the topic of "Digital advertising in Spain" and take you straight to the corresponding statistics.

Mobile devices & social media

E-mail marketing

Interesting statistics

In the following 4 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Digital advertising in Spain".

Digital advertising in Spain

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!
TOP SELLER

Digital advertising - statistics & facts

Product promotion represents nothing new to the open market. Advertising constitutes a vital part of any modern business, and aside from the financial crisis from 2007 to 2009 and the infamous 2020, companies around the globe have been constantly increasing their investment in all advertising formats. In this scenario, it was only a matter of time that, after the rise of the internet, firms started to bring their product promotion to this new place where everyone was hanging out: the digital world. Now, the internet is the most-invested advertising platform and since 2020, more than half of the global advertising spending has been dedicated to this type of online marketing. The most recent studies on this subject also reveal that digital advertising is only getting started, with projections pointing towards a continuously increasing investment in an industry that might reach over 526 billion U.S. dollars by 2024.

The world of digital promotion in Spain

Just like the rest of its modern counterparts across the globe, Spain is no stranger to digital advertising, and with an estimated spending of 2.15 billion euros, the country has been one of the largest online advertising markets in Europe since 2019. As a matter of fact, prospects remain overwhelmingly bright for internet-related advertising in this country, and the industry is likely to hit the three billion euro mark by 2024. Approximately 993 million euros of this investment is reserved for search engine advertising, which is equivalent to an estimated 32 percent of the all spending in 2019. The impact of online advertising in Spain becomes clear when looking at the revenue figures, which have been on the rise for a few years now. In 2018, online advertisements had already generated over two billion euros, and this uptrend is only expected to continue in the future. The largest proportion of revenue originated from desktop devices, although mobile platforms are currently gaining ground and are projected to reduce the gap on their more traditional counterparts by 2024.

Social Media and digital marketing

Incidentally, companies are gradually investing more on mobile banner advertising to promote their products and services in Spain, with the latest estimates at roughly 153 million U.S. dollars by 2025. Social media, vastly used on mobile devices, is experiencing a growth in popularity that investors are using as leverage for advertising. Recent data has shown that just over 40 percent of companies dedicated 6 to 15 percent of their advertising budget for social media strategies in 2019. This differs significantly from other forms of digital advertising such as e-mail marketing which came into existence at an earlier time. In 2019, only 10 percent of companies in Spain devoted 10 to 20 percent of their advertising budget to e-mail marketing.

The analysis outlined above makes clear that the digital movement is here to stay. To keep abreast of this transformation and seize the opportunities afforded by social media, companies are investing increasingly more of their financial resources in digital advertising.

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Hadley Ward
Hadley Ward
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Ziyan Zhang
Ziyan Zhang
Customer Relations– Contact (Asia)

Mon - Fri, 11:30am - 10pm (IST)

Contact Kisara Mizuno
Kisara Mizuno
Customer Success Manager– Contact (Asia)

Mon - Fri, 9:30am - 5:30pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Catalina Rodriguez
Catalina Rodriguez
Key Account Manager - LAC– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)